Lululemon v. Costco: The Consumer Psychology Behind Dupe Culture
The word ‘fake’ has rebranded itself- now, ‘dupe’ culture has taken the world by storm, with millions of people celebrating ‘dupe’ culture and sharing…
Hermès International v. Mason Rothschild: Can a Luxury Icon Survive the Metaverse?
Creativity is no longer limited to fabric and form as fashion moves faster into the world of technology. Intellectual property needs to adapt to…
Costume Art: The 2026 Met Gala and Fashion’s Unseen Mastery
Every year, the Met Gala arrives like a thunderclap in the fashion world; a spectacle of style, glamour, unforgettable boldness, and iconic creativity that…
Does Originality Even Matter Anymore? Nostalgia, Revival Culture, and the Limits of Fashion Law
Plaid is back. Zebra print is back. Capri pants, thinner eyebrows, Y2K mini-bags, and even a Devil Wears Prada re-sequel are back. The 2025…
How to Legally Bring Overseas Brand Ambassadors or Influencers for Toronto Fashion Week
Toronto Fashion Week has turned into one of the most expected fashion events in Canada and has attracted designers, models, and professionals involved in…
It’s Officially UGG Season! But the Brand’s Trade Dress Claims Are on Thin Ice
As the weather turns crisp and shearling boots make their seasonal comeback, one of fashion’s cosiest icons is feeling the legal heat. UGG’s attempts…
Chanel v. WGACA et al.: Counterfeits Are Officially Cancelled!
Chanel is notoriously known for their luxury items; from fabulous bags to romantic jewelry, they are legendary in the fashion industry. The iconic interlocking…
The Cat-Fight Over Logos in Puma SE v Sunday Red LLC [2025] ATMO 197 and the Politics of Luxury Sportswear
In the luxury sportswear jungle, brand power is survival. And in September 2025, two apex predators circled the same territory. The Australian Trade Marks…
The Middle Class Mirage: Is Affordable Fashion Just an Illusion?
When I first moved to London, the city’s dizzying cost-of-living was a shock to the system. I’d step off the bus, then hop on…
Toe to Toe: Kolhapuri Chappals vs. Prada’s Luxury Strut
(Ganesh S. Hingmire & Ors v. Prada Group & Ors.) 2025 SCCOnLine Bom 2681 For all the wrong reasons, the newly revealed Prada Spring/Summer…