AI-generated models in fashion ads are now regulated in three places at once. Since 9 June 2026, New York has required advertisers to “conspicuously disclose” a synthetic performer when they know one is in the ad. California will require the same from 1 January 2027 under SB 1050, which Governor Newsom signed on 16 September 2026. In the EU, the AI Act’s deepfake labelling rule has applied since 2 August 2026. Consent is regulated too. Under New York’s Fashion Workers Act, a model’s digital twin can only be created or used with the model’s separate written consent. Using an AI … Continue reading AI Models in Fashion Ads: The Disclosure and Consent Rules Brands Face in 2026