Fast fashion brands like Zara and  H&M present an entirely new collection every 2 weeks. With the birth of ultra-fast fashion brands such as Shein and Shop Cider, the turnover rate has been reduced to less than a week. But this trend raises two uncomfortable questions: Do all the clothes get sold within such a short time period? Whatever happens to the ones that are not sold?  It is the fashion industry’s open secret that new, unworn items are often shredded, burned, or dumped in landfills. The difference from general textile waste, which is harmful but often necessary in the … Continue reading Deadstock Destruction: Why Fashion Keeps Destroying Unsold Goods