The K-Beauty Rise: Fueling Global Demand for Korean Skincare

The K-Beauty phenomenon began modestly, gaining traction through word-of-mouth and online communities. What sets it apart? A focus on innovative ingredients, gentle formulations, and a philosophy of preventative care rather than reactive treatment.

We’ve seen brands like Laneige, with its cult-favorite Water Sleeping Mask, TIRTIR with its viral cushion foundations, and innisfree, known for its eco-conscious approach, explode in popularity. But these success stories also attract increased scrutiny and regulations as they grow.

Understanding the Global Rise of Korean Skincare & K-Beauty

Korean skincare’s global expansion is rooted in several key factors:

• Innovation: K-Beauty is known for introducing novel ingredients and textures like snail mucin, bee venom, and innovative delivery systems.
• Affordability: Compared to luxury Western brands, many K-Beauty products offer high-quality ingredients at more accessible price points.
• Effective Marketing: Smart social media campaigns and influencer collaborations have played a significant role in driving demand.
• Cultural Influence: The popularity of Korean dramas and K-pop has further boosted interest in Korean culture, including beauty products.

However, this success isn’t without its hurdles. As K-Beauty penetrates new markets, companies face the challenge of navigating diverse regulatory environments.

Decoding K-Beauty Import Regulations in Key Global Markets

Each country has its own set of rules for importing cosmetics. These can cover everything from ingredient restrictions to labelling requirements and safety testing.

• United States: The FDA regulates cosmetics, requiring proper labelling and prohibiting certain ingredients.
• European Union: The EU has some of the strictest cosmetic regulations globally, with a long list of banned substances and mandatory safety assessments.
• China: China’s regulations are particularly complex, often requiring animal testing for imported cosmetics. This has prompted some K-Beauty brands to develop China-specific product lines that comply with these regulations.
• Southeast Asia: Countries like Indonesia and Malaysia have their own halal certification requirements for cosmetics.

For instance, let’s say a company wants to export a face cream containing a specific preservative. The EU might have a concentration limit for that preservative, while the US might not have any restrictions at all. Ignoring these nuances can lead to costly delays, product recalls, or even outright rejection at customs.

K-Beauty Tariffs: A Comprehensive Overview

Tariffs are taxes imposed on imported goods. They are a significant barrier to international trade, affecting the price competitiveness of K-Beauty products in foreign markets.

• General Tariffs: These vary by country and product category. Cosmetics generally face tariffs ranging from 0% to 20%, depending on the importing country’s trade agreements and policies.
• Trade Agreements: South Korea has free trade agreements (FTAs) with many countries, including the US, EU, and ASEAN nations, which can significantly reduce or eliminate tariffs. However, understanding the specific rules of origin and documentation requirements under each FTA is essential.
• Non-Tariff Barriers: These include quotas, import licenses, and complex customs procedures. For example, a country might impose strict labelling requirements or require extensive documentation for imported cosmetics, creating additional costs and delays for K-Beauty exporters.

Overcoming Challenges in K-Beauty International Trade: Tariffs, Regulations, and Competition

Beyond tariffs and regulations, K-Beauty brands face intense competition in the global market. Major players like L’Oréal, Estée Lauder, and Shiseido have their own extensive skincare lines, and there’s a growing number of domestic brands in each country vying for market share.

Specific challenges include:

• Counterfeit Products: The popularity of K-Beauty has led to a surge in counterfeit products, which can damage brand reputation and erode consumer trust.
• Supply Chain Disruptions: Global events like pandemics or geopolitical tensions can disrupt supply chains, leading to delays and increased costs.
• Evolving Consumer Preferences: Consumer preferences are constantly changing, requiring K-Beauty brands to stay agile and adapt their products and marketing strategies to meet evolving demands.

Strategies for Mitigating K-Beauty Tariffs and Trade Barriers

While tariffs and regulations can seem daunting, there are several strategies K-Beauty brands can use to minimise their impact:

• FTA Utilisation: Fully utilise existing free trade agreements to reduce or eliminate tariffs. This requires careful attention to rules of origin and proper documentation.
• Strategic Market Selection: Focus on markets with favourable trade policies and strong consumer demand for K-Beauty products.
• Local Manufacturing: Consider establishing manufacturing facilities in key markets to avoid tariffs and reduce transportation costs.
• Adapt Product Formulations: Modify product formulations to comply with local regulations, such as ingredient restrictions or labelling requirements.
• Build Strong Relationships: Develop strong relationships with local distributors and retailers who can help navigate regulatory hurdles and market the products effectively.

The Future of Global K-Beauty: Sustainable Growth and Trade Optimisation

The future of global K-Beauty depends on innovation, sustainability, and a deep understanding of international trade. Brands that prioritise ethical sourcing, eco-friendly packaging, and transparent supply chains will be well-positioned to succeed in the long term. Additionally, continuous monitoring of trade policies, adapting to evolving consumer preferences, and embracing digital technologies will be essential for sustainable growth. By mastering the complexities of tariffs, regulations, and international competition, K-Beauty brands can continue to captivate consumers worldwide and solidify their position as leaders in the global beauty industry.

Key Changes and Additions to France’s Fast Fashion Bill

The original bill sought to penalise fast fashion companies based on factors like environmental impact and production volume. Recent amendments from French senators sharpen the focus, adding specific labelling requirements. These requirements would force retailers to clearly display the environmental footprint of each garment, including its carbon emissions, water usage, and chemical inputs.

Furthermore, the amended bill introduces a sliding scale of penalties, with higher fines for companies that score poorly on sustainability metrics. The goal is to make the true cost of cheap clothing visible to consumers, potentially swaying their purchasing decisions. The Senate also proposed a ban on advertising for the most polluting fast fashion items.

Enforcement Challenges and Impact on Consumers

While the intention is clear, implementing this law effectively presents challenges. Monitoring the supply chains of global giants like Shein and Temu is a complex task. Ensuring accurate and transparent labelling will require robust verification mechanisms and international cooperation.

The bill’s economic impact on French consumers is also a key consideration. While proponents argue it will encourage more sustainable choices, critics worry about potential price increases and reduced access to affordable clothing for lower-income households. A recent study by the French Institute for Economic Research suggests the bill could lead to a 5-10% price increase on certain clothing items.

Next Steps for the French Senate Fast Fashion Bill

The amended bill now returns to the National Assembly for further debate and a final vote. Industry stakeholders are watching closely. French retailers generally support the bill, seeing it as a way to create a fairer market. However, Shein and Temu have expressed concerns about the potential impact on their business models and consumer access. The final version of the law and its ultimate effectiveness will depend on the details ironed out in the coming weeks.

Roaring crowds, anthemic sing-alongs, and, of course, that swagger. But beyond the music, Oasis embodies a distinct era and style that’s experiencing a massive comeback, thanks in no small part to social media. With Oasis’ reunion and upcoming Oasis Live ’25 tour from July to November 2025, the Britpop revival fashion is here, and it’s louder than ever.

The Enduring Allure of Oasis: A Britpop Legacy

Britpop emerged in the mid-90s as a reaction against American grunge, offering a distinctly British alternative. Think catchy melodies, laddish attitudes, and a celebration of working-class culture. Bands like Blur, Pulp, and Suede all contributed, but Oasis truly became the movement’s poster child. Their music resonated deeply, offering a sense of hope and escapism during a period of economic uncertainty and social change. Unemployment remained high, and a generation felt disenfranchised. Oasis offered a soundtrack and a style to identify with, one that rejected flashy excess in favour of relatable, everyday cool.

Oasis Band’s Defining Style: A Britpop Fashion Blueprint

The Gallagher brothers, Liam and Noel, weren’t just musical icons; they were walking, talking style guides. Liam’s look, in particular, became instantly recognisable. What made it so iconic?

• The Parka: The ultimate symbol of Britpop cool, often oversized and olive green.

• Adidas Trainers: Gazelles or Sambas were practically mandatory footwear.

• Bucket Hats: Casually cool and instantly recognisable.

• Stone Island: While Noel favoured this, the brand quickly became synonymous with the Britpop look.
• Confidence: Crucially, the clothes weren’t anything overly expensive or inaccessible, but the attitude was everything.

Britpop Revival Fashion: A New Generation Discovers the Look

The revival of the Britpop style isn’t just nostalgia; it’s a fresh interpretation for a new generation. Several factors are contributing to the resurgence:

• Nostalgia Cycles: Fashion trends are cyclical, and the ’90s are firmly back in the spotlight.
• Comfort and Functionality: After years of complex styling, the practicality of the Britpop aesthetic resonates. It’s comfortable, wearable, and effortlessly cool.
• A Rejection of Fast Fashion: There’s a growing awareness of sustainable fashion practices, leading people to embrace vintage finds and timeless pieces, both cornerstones of the original Britpop look.

Social Media’s Role: Igniting the Oasis Britpop Style Renaissance

Platforms like TikTok and Instagram are acting as virtual time machines, introducing Oasis and Britpop to Gen Z. Hashtags like #britpopfashion, #oasisband, and #90sstyle generate millions of views, showcasing the music and style that defined a generation. Influencers are also jumping on board, showcasing their own interpretations of the Britpop look and inspiring others to do the same. These influencers act as a bridge, translating a historical style into something fresh and relevant for a modern audience.

From Instagram to Runways: Oasis’ Influence in Modern Fashion

The influence of Oasis extends beyond social media and is creeping into high fashion. Brands like Palace Skateboards and Fred Perry regularly incorporate elements of Britpop into their collections. Specific designers are taking note too. Wales Bonner often references British subcultures, including elements reminiscent of Britpop, blending sportswear and tailoring. The trend has also been visible on the runway, with designers subtly incorporating bucket hats, track jackets, and other Britpop staples into their collections, proving that the influence of Oasis and Britpop is more than just a fleeting fad.

Recreating the Oasis Look: Key Pieces and Styling Tips

Want to embrace the Britpop revival? Here’s where to start:

• Thrift Stores & Vintage Shops: Hunt for vintage parkas, Adidas trainers, and retro sportswear.
• Online Retailers: ASOS, Urban Outfitters, and Depop are great for finding updated versions of Britpop staples.
• Mix and Match: Don’t be afraid to blend vintage finds with contemporary pieces. A vintage Stone Island jacket with modern jeans is a great start.

For men: Focus on Liam Gallagher’s effortless cool. Pair a parka with jeans, Adidas trainers, and a bucket hat. Layer a Fred Perry polo under a track jacket. For women: Take inspiration from the “ladette” culture of the era. Think shorter skirts with Doc Martens, oversized track jackets, and bold eyeliner.

Oasis’ Enduring Cultural Impact: More Than Just Fashion

The enduring appeal of Oasis and the Britpop style extends beyond clothing. It’s about a feeling, a sense of belonging, and a celebration of British culture. Oasis gave a voice to a generation, and that voice continues to resonate today. The Britpop revival is a testament to the band’s lasting impact, proving that their music and style are as relevant as ever. The fashion isn’t just about the clothes; it’s about attitude, confidence, and a refusal to take yourself too seriously. And that, ultimately, is what made Oasis so iconic in the first place.

The Evolving Image of WAGs: From Tabloids to Trailblazers

The media historically painted WAGs as primarily concerned with their partners’ careers and their own appearance. Think back to the early 2000s and the often sensationalised coverage of the English WAGs during the World Cup. The focus was on fashion choices and reported rivalries, not on their individual aspirations or contributions. This created a pervasive stereotype that many are actively fighting against.

The rise of social media has played a big part in this shift. Now, these women have a direct line to the public, allowing them to control their narrative and showcase their talents beyond their relationships. We are seeing a change from passive observation to active participation in various industries, and more.

WAGs and Celebrity: Redefining the Spotlight

Being in the spotlight as a WAG definitely comes with its own set of pressures. The public’s eye is always watching, judging appearances and scrutinising every move. There’s an expectation to maintain a certain image, which can be incredibly taxing. This is something many of them push back against by showing more of their real lives, not just curated Instagram feeds.

Many are stepping out from behind their partners’ shadows to forge their own paths. For example, Ayesha Curry, wife of NBA star Stephen Curry, has built a successful culinary empire with cookbooks, restaurants, and a thriving media presence.

Her work isn’t simply an extension of her husband’s fame; she’s a businesswoman in her own right. This helps to expand what people expect from women associated with male celebrities.

WAG Social Impact: Philanthropy and Advocacy

Beyond business ventures, many WAGs are deeply involved in charitable work and advocacy. Shakira, partner of footballer Gerard Piqué, is a long-time UNICEF Goodwill Ambassador. Her work with the organisation focuses on early childhood development and education, proving her dedication to real-world causes.

Ciara, married to NFL quarterback Russell Wilson, is involved in the Why Not You Foundation, which supports education, children’s health, and fighting poverty.

Through this foundation, Ciara and Russell have helped create programs and opportunities for underprivileged youth. The causes these women champion are varied and meaningful, reflecting a desire to give back and make a difference.

WAGs as Entrepreneurs: Building Businesses and Brands

The entrepreneurial spirit is strong within this group. From fashion lines to beauty brands, WAGs are creating businesses that reflect their passions and skills. Take Victoria Beckham, for instance. Long past her “Posh Spice” days, she’s established herself as a respected fashion designer with a globally recognised brand.

Another example is Gisele Bündchen, Tom Brady’s wife. Beyond her successful modelling career, she has launched environmentally conscious skincare brands and actively promotes sustainable living. These ventures showcase their business acumen and contribute significantly to the economy.

Challenging Stereotypes: WAGs as Role Models for Future Generations

By pursuing their own ambitions and using their platforms for good, WAGs are challenging the stereotypes that have long defined them. They demonstrate that women can be both successful in their own right and supportive partners. This is particularly important for younger generations, who are looking for diverse role models. They show that a woman’s worth isn’t determined solely by her relationship.

The Power of Platform: WAGs Using Influence for Good

Having a large social media following provides a unique opportunity to amplify essential messages and raise awareness for various causes. Many WAGs use their Instagram, Twitter, and other platforms to speak out on social issues, promote charities, and encourage their followers to get involved.

For example, Olivia Harlan Dekker, the wife of Green Bay Packers tight end Jared Cooker, uses her platform to speak out about body positivity and mental health awareness. Her honesty and vulnerability resonate with her followers, creating a space for open conversation and support.

Future of WAG Social Impact: A Continued Shift

The image of the WAG is continuing to evolve. As more women use their platforms to pursue their passions, advocate for causes, and challenge stereotypes, the term will hopefully shed its outdated connotations. The focus will shift from tabloid fodder to recognising these women as individuals with their own unique talents and contributions to the world. They’re not just standing on the sidelines; they’re actively shaping society and inspiring others to do the same.

Fast fashion enables retailers to respond to market trends at a pace far quicker than their traditional counterparts. Individuals often feel compelled to keep their wardrobes filled with an abundance of inexpensive clothing rapidly produced by mass-market retailers. The fashion industry is swiftly emerging as a global business sector, estimated to be worth $1.7 trillion from 2000 to 2040. Clothing production has doubled, and the number of garments purchased has surged by 60%. This dramatic increase is primarily attributed to fast fashion.

We generate 92 million tonnes of textile waste annually, and projections suggest that by 2030, this figure could increase to 134 million tonnes globally unless significant changes take place within the industry.

The primary reason for the overproduction of our stock and consumption in the industry is the tendency to produce more fabric at a lower price in response to market demand. If we can match the density of existing products, the industry discovers a cost-effective method to produce cloth, utilising it two, three, or even four times before disposing of it without consideration for its fate. This cycle perpetuates waste, resulting in products that are created but not sufficiently consumed by the public.

The rapid changes in fashion trends have become a significant obstacle for individuals aiming to develop their skills in fashion. As we progress, it is essential to explore practical frameworks that tackle the challenges of fast fashion and steer our nation towards a sustainable fashion model.

The fashion capital of the U.S., New York (New York Bill, 2022), has established the Fashion Sustainability and Social Accountability Act. This legislation mandates that relevant companies perform environmental due diligence in accordance with the guidance provided by the Organisation for Economic Cooperation and Development (OECD) for Multinational Enterprises. In response to challenges within the supply chain, the Act requires fashion companies to comply with environmental regulations through mandatory reporting. This requirement specifically applies to apparel and footwear companies.

Fashion retailers are required to submit a comprehensive due diligence report that includes the maintenance of ethical standards to ensure transparency. Additionally, these reports must be publicly accessible.

The next law pertains to the French Anti-Waste Law (2020), part of an overarching Circular Economic Strategy. They are progressing with legislative initiatives aimed at reducing the waste generated by the fast fashion industry. Lawmakers are also implementing stricter sustainability standards regarding clothing, addressing the growing issues associated with unnecessary waste. This includes the disposal of unsold hygienic beauty and fashion products, which are often discarded or released into the ocean in significant quantities. The French government is taking more initiative to encourage reuse and recycling, as well as support charitable organisations.

The Federal Trade Commission (FTC) Green Guide, first introduced in 1992 and most recently updated in 2012, outlines essential principles designed to prevent deceptive or unfair environmental marketing practices as stipulated under Section 5 of the FTC Act. As consumers become increasingly aware of environmental issues and seek greater transparency from the brands they support, this guide has become even more vital. It serves as a touchstone for ethical marketing in a marketplace where sustainability is a central concern.

In tandem with these guidelines, the Responsible Textile Recovery Act of 2024, also known as SB 707, marks a historic step for California by establishing the state’s first Extended Producer Responsibility (EPR) textile recycling programme. This pioneering legislation creates a robust framework for managing textile waste and promoting recycling. Under this act, textile producers are required to form and join a Producer Responsibility Organisation (PRO), which will be responsible for overseeing the entire lifecycle of textile products. This includes not only the collection and safe disposal of materials but also the transportation, repair, recycling, and sorting of textiles. A well-defined programme has been meticulously crafted to ensure effective management of textile waste, paving the way for a more sustainable future.

Together, these legislative measures exemplify a commitment to enhancing sustainability and reducing waste within the textile sector while preserving the integrity and intent of the industries involved.

Draft Textile Policy 2020 mandates that all textile markets comply with standards that ensure products are durable, repairable, and largely recyclable. Furthermore, textiles should consist of recycled materials, be free from hazardous substances, and be produced with due regard for social rights and the environment. This policy primarily targets the fast fashion industry, which is being phased out in favour of a model that benefits consumers with high-quality, affordable textiles. The emphasis is on creating garments that offer superior quality and can be reused and repurposed effectively.

Here are some international laws and treaties related to environmental sustainability. Research indicates that the sector was responsible for 2.1 billion metric tons of greenhouse gas emissions in 2018, accounting for approximately 4% of the global total. Under the provisions of the Paris Agreement, it has been established that enhancing the quality of the material mix through increased utilisation of recycled fibres is feasible. Governments and regulatory bodies ought to promote sustainable practices and encourage conscious consumption.

Moreover, Sustainable Development Goal No. 12 emphasises sustainable consumption and production patterns, which are vital for securing the livelihoods of both present and future generations. It is crucial that we reconsider our consumption habits and embark on a transition towards a more sustainable energy supply to promote development.

Hold on to your peptide glazing fluid, Rhode fans! Big news in the beauty world: e.l.f. Beauty, the brand that owns e.l.f. Cosmetics– known for its budget-friendly makeup and skincare– is buying Rhode, the skincare line founded by Hailey Bieber. This acquisition has beauty lovers buzzing, wondering what it means for their favourite products and their wallets.

The official announcement came early this morning, confirming the rumours that had been circulating for weeks. Rhode, with its minimalist aesthetic and focus on dewy, hydrated skin, is now under the umbrella of a major player in the affordable beauty market. e.l.f., known for cruelty-free practices and accessible pricing, reported a strong fiscal year with a significant jump in sales driven by successful viral marketing campaigns on TikTok and innovative product launches like their Halo Glow Filter. In fact, e.l.f. saw net sales jump 77% in Q4 2024, proof of their formula for success.

What is Rhode by Hailey Bieber, and why is it Valuable?

Launched in 2022, Rhode quickly gained a cult following thanks to its minimalist approach to skincare and Hailey Bieber’s massive social media presence. The brand focuses on simple, effective formulas designed to deliver that coveted dewy glow. Products like the Peptide Glazing Fluid and Peptide Lip Tint have become viral sensations, fueled by TikTok reviews and celebrity endorsements.

Rhode’s value extends beyond its buzzy products. It represents a direct line to Gen Z and millennial consumers who admire Bieber’s effortless style and skincare philosophy. Its success proves that a tightly curated product line, coupled with strong influencer marketing, can quickly capture significant market share.

The Billion-Dollar Beauty Deal: Analysing the Potential Acquisition Price

The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe.

A key factor driving this high valuation is scarcity. Few celebrity beauty brands have achieved Rhode’s level of success in such a short time. Compare it to Coty’s acquisition of Kylie Cosmetics, initially valued at $1.2 billion (though later written down), and you see a precedent for large deals in this space. Rhode is a hot commodity, and e.l.f. appears ready to pay a premium.

Strategic Implications for e.l.f. Cosmetics: Expanding Market Share and Target Audience

e.l.f., acquiring Rhode would be a major strategic move. It provides immediate access to a younger, more engaged audience, diversifying beyond their core value-conscious consumer base. This deal helps e.l.f. compete more directly with established players like Sephora and Ulta, which carry a wide range of premium and celebrity-backed brands.

Moreover, Rhode’s lean product portfolio contrasts sharply with e.l.f. beauty and their brands’ vast offerings. Rhode can come into e.l.f. to be a halo product line – small but prestigious. e.l.f. could also learn from this leaner approach. This could lead to a new, more streamlined approach to product development.

Rhode’s Impact on e.l.f.’s Brand Image and Future Product Development

The acquisition of Rhode would instantly elevate e.l.f.’s company perception. Under the e.l.f. Beauty family, e.l.f. Cosmetics has successfully cultivated a reputation for quality at affordable prices, and Rhode brings an element of luxury and aspirational appeal.

There is definite overlap between e.l.f. Skincare products and the Rhode brand. E.l.f. Skincare has already established their Holy Hydration! Line, but Rhode distinguishes itself by being simpler and more high-end. However, this would not create internal competition within e.l.f., because the two companies are different. It would also create new target audiences for the parent company e.l.f. Beauty.

Reactions to the elf cosmetics and Rhode Merger

The beauty industry is buzzing about this potential deal. Experts see it as a win-win scenario, combining e.l.f. beauty’s operational expertise and distribution network with Rhode’s strong brand equity and social media reach. Some analysts predict that this could spark a new wave of acquisitions in the celebrity beauty space, as larger companies seek to capitalise on the power of influencer-driven brands.

The reaction online has been mixed. Some fans are excited about the prospect of increased availability and potential price drops, while others are concerned about the possibility of Rhode “losing its luxury feel.” Social media is abuzz with comments like, “Finally, I can actually find Rhode products!” and “Hope they don’t change the formulas!” Only time will tell how this acquisition plays out, but one thing’s for sure: the beauty world will be watching closely.

Challenges and Potential Hurdles in the e.l.f. Cosmetics Acquisition of Rhode

Despite the potential benefits, challenges exist. The Federal Trade Commission (FTC) has been scrutinising mergers and acquisitions more closely, particularly in the beauty industry. E.l.f. and Rhode would need to demonstrate that the deal would not stifle competition or harm consumers.

Another hurdle lies in integrating Rhode’s supply chain and distribution logistics into e.l.f.’s existing infrastructure. Rhode currently partners with a limited number of retailers and manufacturers, and scaling production to meet e.l.f.’s broader distribution network will require careful planning. Maintaining Rhode’s brand identity and quality while increasing production volume is a delicate balancing act.

Finally, will the fans embrace Rhode under the e.l.f. Beauty Umbrella? Ultimately, the success of this acquisition hinges on the seamless integration of two distinct brands and the ability to capitalise on each other’s strengths. If e.l.f. can successfully navigate these challenges, this deal could reshape the beauty industry as we know it.

A shift in expectations

As workplaces grow more flexible and weddings less traditional, men are no longer dressing up because they have to. They’re doing it because they want to. According to a 2024 survey by the American Menswear Council, 61% of men under 40 say they’d rather invest in one well-fitted, high-quality suit than buy multiple off-the-rack outfits.

That’s not a matter of style—it’s strategy. Today’s buyers are looking for versatility, longevity, and self-expression. The modern man doesn’t want to wear “a suit”; he wants to wear his suit.

That’s why custom suits are growing in popularity across generations. They offer not only a superior fit, but also the freedom to choose fabric, lining, button details, lapel width, and even stitching color. For professionals, grooms, and style-conscious men alike, it’s less about the formality and more about the freedom of choice.

The tuxedo’s quiet resurgence

While custom suiting gains ground in the day-to-day world of events, another classic piece is making its way back into evening wear and upscale celebrations: the tuxedo.

For a time, the tux felt like a relic—a holdover from a stricter, more uniform fashion era. But in the last three years, it’s made a comeback in red carpet fashion and weddings, especially among men who see it as a canvas for individuality, not conformity.

Today’s tuxedo isn’t always black. It might be midnight blue, velvet, or even off-white. Shawl collars, unique cufflinks, custom linings, and even sneaker pairings have brought the tux back into modern relevance.

Men are now mixing classic elements—like satin lapels—with modern tailoring and accessories, blurring the line between tradition and trend. The result? A formalwear option that feels timeless, but never tired.

What’s driving the change?

1. Personalization culture: In an age of curated playlists, custom sneakers, and monogrammed phone cases, men expect their clothes to reflect who they are—not just the occasion.
2. Better access: More tailors, both online and local, are offering accessible entry points for custom clothing.
3. Sustainability: Fewer, better garments mean less waste—an increasingly important factor in consumer decision-making.

Formalwear for the real world

What’s clear in 2025 is that men want clothing that serves real purposes—not just to meet a dress code. They’re asking: Can I wear this again? Will I feel confident in it? Does it reflect me?

The answer lies in the rise of garments that offer not just style, but story. Whether it’s a tux with a hand-stitched family crest or a custom suit built for both boardroom and celebration, men are choosing pieces that feel personal—and purposeful.

Conclusion

The new wave of formalwear isn’t about bringing back stiff rules or rigid silhouettes. It’s about making formal feel natural—and personal again. With the return of custom suits and the evolution of the tuxedo, modern menswear is no longer about dressing up for tradition’s sake. It’s about dressing up on your own terms.

Understanding Fashion Tariffs

Tariffs are essentially taxes that governments place on goods coming into a country. They’re often used to protect domestic industries, generate revenue, or as a tool in international trade negotiations. In fashion, where materials and manufacturing frequently cross borders multiple times, tariffs can add up quickly. Think of cotton grown in the US, shipped to Vietnam for spinning into yarn, then sent to Bangladesh for garment construction, before finally arriving in your favourite European store. Each border crossing could potentially incur a tariff.

How Tariffs Impact the Fashion Industry Supply Chain

The fashion world relies on intricate networks. A single garment might involve raw materials sourced from one country, manufacturing in another, and final sale in yet another. Tariffs introduce friction into this process. They increase the cost of raw materials, manufacturing, and transportation.

Consider a brand like Everlane, which is known for its transparency. If Everlane sources cashmere from Mongolia and tariffs increase on goods entering the US, the cost of their popular cashmere sweaters will likely rise. Similarly, fast-fashion retailers like H&M, which are heavily reliant on efficient global sourcing, are vulnerable when tariffs change. They need to decide whether to absorb the added costs or pass them on to consumers.

The Direct Impact of Tariffs on Clothing Prices: Will Consumers Pay More?

The big question: Will tariffs make your clothes more expensive? The answer is complex, but leaning toward “probably.” Retailers face a tough choice. They can absorb the tariff costs, which cut into their profits. Or, they can increase prices, risking lower sales.

A 2019 study by the Peterson Institute for International Economics estimated that tariffs on Chinese goods could cost American consumers billions of dollars annually. While it’s tough to pinpoint the exact impact on individual items, higher tariffs generally translate to higher price tags, especially on goods with complex supply chains. Companies like Levi Strauss & Co. publicly stated that tariffs would negatively impact their earnings and might force them to raise prices.

Which Fashion Items Are Most Vulnerable to Tariffs?

Certain items are more exposed to tariff impacts than others. Clothing made with imported materials, like synthetic fabrics or specialised trims, is often a prime target. With its intricate construction and reliance on global component sourcing, Footwear is also highly vulnerable. Even accessories like handbags and belts can be affected, particularly if they contain materials like imported leather or hardware. Luxury goods, despite higher price points, can be impacted, as brands often rely on specialised materials from specific regions.

Strategies for Fashion Businesses and Consumers

So, what can businesses and consumers do? Fashion brands are exploring several options:

• Diversifying Sourcing: Moving production away from countries facing high tariffs. Vietnam, Cambodia, and India are popular alternatives, although they come with challenges like infrastructure limitations and rising labour costs.
• Negotiating with Suppliers: Pressuring suppliers to absorb some of the tariff costs.
• Absorbing Costs: Accepting lower profit margins, especially for highly competitive items.
• Raising Prices: This is the least desirable option, but sometimes necessary.
• Nearshoring/Reshoring: Bringing production closer to home to reduce reliance on overseas sourcing.

As consumers, we can:

• Shop Wisely: Be mindful of where your clothes are made and consider supporting brands with more localised supply chains.
• Invest in Quality: Buy fewer, better-made items that will last longer, reducing the need for frequent replacements.
• Embrace Secondhand Fashion: Explore thrift stores and online marketplaces for pre-owned clothing. Circular fashion models avoid tariffs altogether.

The Global Economic Implications of Fashion Tariffs

Beyond individual price tags, tariffs can have broader economic consequences. They can disrupt global trade flows, lead to retaliatory tariffs from other countries, and increase business uncertainty. This can slow economic growth and lead to job losses in some sectors. The legal challenges to tariff implementation can also create uncertainty and delays. Industry lobbying efforts try to influence government policy in this area, but with varying success.

Future of Fashion and Tariffs: Trends and Predictions

The future of fashion and tariffs is uncertain. Geopolitical tensions and trade policies are constantly shifting. We can expect to see brands continue to adapt by diversifying their supply chains, investing in automation to reduce labour costs, and focusing on sustainability to appeal to increasingly conscious consumers. While it’s unlikely tariffs will disappear entirely, understanding their impact empowers businesses and consumers to make informed choices.

Vetements’ Meteoric Rise and Trademark Ambitions

From DHL t-shirts to collaborations with Juicy Couture and Champion, Vetements carved out a unique niche. Its pieces, often priced in the hundreds or thousands of dollars, were seen on celebrities and sold out rapidly. While precise financial figures are not always publicly available, reports suggest Vetements reached peak revenue in the mid-2010s, with estimates around $100 million annually.

However, with Gvasalia’s departure in 2019 and the rise of other streetwear brands, some argue Vetements’ initial impact has softened. The focus has shifted, with a greater emphasis on ready-to-wear collections. Still, the brand retains a cult following and continues to release collaborative projects, recently working with Jean Paul Gaultier on a well-received collection. These collaborations are key to maintaining buzz and relevance. To protect this hard-won brand recognition, Vetements has actively pursued trademark protection.

Understanding Trademark Law and the USPTO’s Role in Fashion

Trademarks protect brand names, logos, and other symbols that identify and distinguish goods or services. The USPTO is the federal agency responsible for granting these protections. In fashion, trademarks are crucial for preventing counterfeiting and ensuring consumers can identify authentic products.

Vetements’ Trademark Applications: Initial Hurdles and USPTO Rejections

Like other brands, Vetements has filed numerous trademark applications covering its name and logo for various goods, including clothing, accessories, and retail services. However, not every application sails through. The USPTO examines each application, checking for potential conflicts with existing trademarks and evaluating whether the mark is descriptive, generic, or functional.

Key Trademark Disputes: Analysing Specific Cases and Oppositions Involving Vetements

Specific details of Vetements’ trademark applications and office actions are publicly available through the USPTO’s database (TESS). Common grounds for rejection often involve arguments that a proposed trademark is merely descriptive of the goods or services. For instance, if Vetements tried to trademark a common phrase related to clothing, the USPTO would likely reject it. Details on oppositions from other companies are scarce due to confidentiality.

Arguments for and Against Vetements’ Trademark Claims: Functionality, Genericness, and Deceptiveness

The USPTO might reject a trademark application if it deems the mark functional. For example, a specific design feature that is essential to the use or purpose of an article of clothing cannot be trademarked. Genericness is another hurdle. If the term “Vetements” became synonymous with oversized clothing in general, it could risk becoming a generic term, and therefore un-trademarkable. Finally, the USPTO may refuse to register marks that are deceptive or misleading.

The Impact of USPTO Decisions on Vetements’ Brand Strategy and Future Growth

Trademark battles can have significant financial implications. Securing trademarks provides legal recourse against counterfeiters, protecting revenue streams. Conversely, failure to obtain trademark protection weakens a brand’s ability to prevent knock-offs and maintain exclusivity. The outcomes of these cases may influence Vetements’ design choices, marketing campaigns, and collaborative projects. A lack of protection might push the brand towards more distinctive and less easily copied designs.

Lessons Learned: Implications for Other Fashion Brands and the Future of Trademarking Fashion Designs

Vetements’ experiences offer valuable lessons. New fashion brands should prioritise trademark searches early on and consult with legal counsel to navigate the complexities of trademark law. The fashion industry constantly evolves, and trademark law must adapt. As trends shift, brands must proactively protect their intellectual property to maintain a competitive edge. Furthermore, as consumers become more aware of sustainability, brands might need to consider trademarking their eco-friendly initiatives to avoid greenwashing accusations.

Trump Administration Tariffs: A Refresher on Affected Goods and Rates

For those not glued to trade news, it’s worth remembering the origins of these potential price hikes. The tariffs imposed during the Trump administration targeted a wide range of goods imported from China, with the aim of reducing the trade deficit and encouraging domestic manufacturing. Key items affected for fashion brands include textiles, apparel, and footwear. While the initial tariffs focused on intermediate goods, the scope expanded to include consumer products, directly impacting brands like Ralph Lauren that rely on overseas manufacturing, even with local design. Current tariff rates on apparel hover around 25% on specific categories.

How Ralph Lauren Is Manoeuvring Through the Tariff Situation

Ralph Lauren isn’t simply accepting the tariff blow. The company is actively working on a multi-pronged strategy to lessen the impact on consumers. This includes:

• Supply Chain Adjustments: Shifting production to countries outside of China to avoid the tariffs altogether. Vietnam and Indonesia are reportedly being explored as alternative manufacturing hubs, although this shift takes time and investment.
• Cost Cutting: Streamlining internal operations and identifying areas to reduce expenses, from marketing budgets to operational inefficiencies. Details have emerged suggesting a closer look at sourcing raw materials more cost-effectively.
• Negotiations with Suppliers: Working collaboratively with existing suppliers to negotiate better pricing and explore shared cost reductions.

These measures are designed to soften the blow of the tariffs, but a complete offset is unlikely, leading to the consideration of price increases.

Analysing the Potential Ralph Lauren Tariff Impact on Prices: Specific Items and Estimated Increases

So, which Ralph Lauren items are most likely to see a price bump? The impact will primarily be felt in product categories where manufacturing is heavily reliant on Chinese production. Based on current assessments, the following could see price increases:

• Classic Polo Shirts: A staple of the brand, these could see a price increase of 5-8%, potentially adding $5-$8 to the current retail price of $98.
• Tailored Suits and Blazers: Given the intricate manufacturing process, expect a potential increase of 7-10%. A blazer currently priced at $400 might jump to $430-$440.
• Cashmere Sweaters: High-end materials and detailed production increase the tariff impact, possibly leading to a 6-9% rise. A $300 sweater could become $318-$327.

These are, of course, estimates, and the final price adjustments will depend on various factors, including the duration and scope of the tariffs.

Will Ralph Lauren Sales Mitigate the Tariff Impact on Prices?

Ralph Lauren’s strong brand recognition and loyal customer base could help cushion the impact of the price increases. While a price increase might deter some casual shoppers, dedicated fans are likely to remain committed to the brand’s quality and style.

Sales performance also varies geographically. While North America remains a key market, growth in Asia, particularly China, is a crucial element of Ralph Lauren’s long-term strategy. Tariffs impacting sales in China, therefore, have a compounded effect. The company is focusing on expanding its online presence and offering exclusive collections to specific regions to further solidify its global footprint and help offset potential losses due to the tariffs. Notably, European sales have remained relatively steady despite global economic headwinds, providing a degree of stability.

Competitor brands, such as Tommy Hilfiger and Calvin Klein, are employing similar strategies: shifting production, absorbing some costs, and strategically raising prices on certain items. Luxury brands, with their higher profit margins, may have more flexibility to absorb tariff costs without significantly impacting consumer prices.

Long-term, Ralph Lauren is exploring strategies like investing in more automated manufacturing processes and developing closer relationships with suppliers to create a more resilient supply chain, regardless of the tariff situation.

How Much Will Your Style Cost? A Personal Impact Calculator and Budgeting Tips

Concerned about how these potential price increases might affect your wardrobe budget? Here’s a simplified way to estimate the impact:

1. Inventory: Tally up the Ralph Lauren items you typically purchase each year.
2. Estimate: Multiply the total cost of those items by 0.05 (5%) to 0.10 (10%) to get a rough estimate of the potential increase.

To manage your budget, consider these tips:

• Shop Sales: Take advantage of seasonal sales and promotional events to snag your favourite items at discounted prices.
• Buy Less, Buy Better: Invest in high-quality, timeless pieces that will last longer, reducing the need for frequent replacements.
• Explore Alternatives: Consider brands with similar styles and quality that might not be as heavily impacted by the tariffs.
• Be Patient: Wait for sales before making major purchases.

The future of tariffs remains uncertain, but one thing is clear: Ralph Lauren is taking proactive steps to protect its brand and its customers, and by being informed and strategic, you can continue to enjoy your favourite styles without breaking the bank.