People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg. In today’s world of increasing digitisation, it is no surprise that social media has grown beyond the mere means of connecting; it has become an extension where one can shop, find trends, and create one’s identity. Influencer marketing is a major contributor to this, where an influencer with a large online following endorses numerous products, ranging from skincare to fashion. In the fashion industry, the influencer is today’s updater on clothing trends, sometimes doing more to influence consumers than conventional celebrities or ads. … Continue reading Influencer Marketing, Fake Endorsements and Fashion: A Regulatory Blackhole