From Vintage to Verdict: Chanel’s Trademark Victory and the New Compliance Burden on Luxury Resellers

The Resale’s Legal Flashpoint The luxury resale market was supposed to be the good guy. Circular fashion. Sustainability. Accessibility. All the nice words. But as it turns out, it’s not that simple. Worth over a billion dollars now, the resale scene has evolved from a quiet vintage obsession into a full-blown industry, prompting major fashion houses to take legal action. And in the middle of it all, one case changed everything. Chanel, Inc. v. What Goes Around Comes Around (WGACA). A six-year-long legal war that finally ended in 2024. Chanel won. And not just technically. It was a statement. A … Continue reading From Vintage to Verdict: Chanel’s Trademark Victory and the New Compliance Burden on Luxury Resellers