Artist X Brand Collabs – What Could Go Wrong?
The fashion industry’s landscape is, without a doubt, saturated with new brands, legacy brands, celebrity launches, local craftsmanship, and an endless cycle of fast…
Threadmarks: Trademark Strategies in Fashion Beyond the Logo
How Fashion Brands Are Reinventing Trademark Protection Through Stitching, Shapes, and Style Introduction: Why Trademarks Are More Than Just Logos in Fashion In the…
Is Less Really More? Decoding Minimalist Logos in Fashion Brands
Ever noticed how many fashion brands are ditching elaborate crests and ornate fonts for something… simpler? You’re not alone. Minimalist logos are having a…
Copyright in Clothing: Where do Courts Draw the Line Between Art and Apparel?
Art or simply functionality? In February 2025, the German Federal Court of Justice (the BGH) confirmed the lower court’s ruling in the Birkenstock case:…
Prada’s “Kolhapuri” Sparks Debate: Protecting India’s Cultural GI Tag
Luxury fashion house Prada has unveiled a new line of sandals that bear a striking resemblance to traditional Kolhapuri chappals, igniting both excitement and…
Why Fashion Needs Lawyers More Than Ever
Fashion moves fast. Trends come and go, last season’s must-haves end up in clearance bins, and we’re all just trying to keep up. But…
Scanning Style: Biometric Surveillance and Data Protection in Fashion Retail
Fashion retail is no longer confined to fabrics and silhouettes; it includes data-driven personalisation and immersive digital experiences. Augmented reality try-ons, smart mirrors, and…
Is This the End for Microtrends? A Deep Dive into Fashion’s Ever-Changing Trend Cycle
Fashion. It’s a whirlwind, isn’t it? A constantly spinning carousel of styles, colours, and “must-have” items that seem to vanish as quickly as they…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
Beyond the Label: QR Code Authentication & Protecting Your Brand’s IP
In a world where counterfeiting has become alarmingly common, brands are stepping up their game, not just in innovation but also in protection. A…