Is This the End for Microtrends? A Deep Dive into Fashion’s Ever-Changing Trend Cycle
Fashion. It’s a whirlwind, isn’t it? A constantly spinning carousel of styles, colours, and “must-have” items that seem to vanish as quickly as they…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
Beyond the Label: QR Code Authentication & Protecting Your Brand’s IP
In a world where counterfeiting has become alarmingly common, brands are stepping up their game, not just in innovation but also in protection. A…
Fashion in Wonderland: Patents, Biotech, AI and the Impending Rise of Living Garments
a civilised panic about the future DISCLAIMER: It’s said Lewis Carroll was tripping when he wrote Alice in Wonderland. Fashion in Wonderland is my…
Why Choose a Radiant Cut Engagement Ring?
With so many gemstone cuts providing allure and aesthetics, diamonds have symbolized eternal love, sophistication, and beauty for centuries. Among them, the fiery radiant…
Decoding Gen Z: Why Community is the New Brand Loyalty
Forget everything you thought you knew about brand loyalty. Gen Z, the generation born roughly between 1997 and 2012, are rewriting the rules. They’re…
From Ramp to Rip-Off: Why Designers Are Legally Vulnerable in India
When a ₹15,000 designer lehenga shows up on a budget e-store for ₹1,499, stitched to imperfection and stripped of credit, it’s not a fashion…
The Rise of Ethical Clothing Manufacturers in a Post-Greenwashing Era
You’re scrolling through your phone on a rainy Sunday. Sponsored posts flaunt “clean cotton,” promise “zero-impact dyes,” and advertise a “carbon-positive closet,” all in…
Inside Max Mara workers’ strike
In Reggio Emilia, at the heart of one of Italy’s most renowned luxury fashion brands, a protest has erupted that brings working conditions in…
Deinfluencing Legal Liability: Who Pays When a Campaign Goes Wrong?
The world of online influence is constantly shifting. We’ve gone from blindly trusting glossy ads and sponsored posts to a growing demand for honesty.…