Fashion Law Journal
SURE stands for ‘Sustainable Resolution’
The SURE project is a commitment by the clothing industry in India to create a sustainable path for the Indian apparel industry. The project, along with the Garment Manufacturers Association of India (CMAI), the United Nations in India and IMG Reliance, was initiated by the Union Textiles Ministry. Shopper’s Stop, Aditya Birla Retail, Lifestyle, Max, Raymond, House of Anita Dongre, W, Biba, Westside, Spykar, Levi’s, Bestsellers, and Trends were some of the most notable signatories to the resolution. By 2025, the signatories have agreed to supply/use a significant portion of their total consumption using sustainable raw materials and processes.
Adidas and Allbirds to develop sports shoes with ‘lowest recorded’ carbon footprint
The joint initiative seeks to combat the carbon intensity of the footwear industry, which is responsible for carbon emissions of more than 700 million metric tons a year. Both companies will collaborate on the development and use of renewable materials and regenerative practices to reduce their products’ embodied carbon. The average running shoe reportedly has a carbon footprint of about 13.6 kg of CO2. With the goal of producing a product to be launched by 2021, the collaboration will see all brands trial and discover new creative models and resources through their supply chains.
Mango launches first ‘Second Chances’ recycled collection
That project managed to collect more than 32 tones of garments through collection points in its shops and the new collection is made of a blend of 20 percent recycled fibers and 80 percent sustainable cotton. Launched back in 2016, the Second Chances initiative runs in all Mango stores in Spain, as well as in the UK, France, Portugal, Germany, Croatia, the Netherlands, and Italy. The company has worked with the cooperative group Koopera, which aims to foster a social and sustainable economy as well as to create jobs and job placement services.
The Iconic launches 100% recycled packaging
Global Fashion Company, the multinational e-commerce group, has launched 100% recycled “delivery satchels” for its Australian multi-brand e-tailer, The Legendary. The new packaging is made of 100% recycled plastic and features an improved white aesthetic by Iconic. The new delivery satchels have been approved under the Recycled Products Standard of GECA (Good Environmental Choice Australia). The step represents the first big retailer to make a promise of this magnitude in Australia and New Zealand.
Burberry launches eco capsule and rolls out sustainable product labels for Earth Day
To celebrate Earth Day, Burberry is launching a sustainable SS20 capsule collection named ‘ReBurberry Edit’ and has begun a global roll-out of new sustainability labeling. ReBurberry Edit contains 26 styles crafted from sustainable materials found in the entire product range of the British luxury company. Trench jackets, parkas, capes and accessories made from Econyl, a recycled nylon made of regenerated fishing nets, fabric scraps and industrial plastic, as well as a range of eyewear made from bio-based acetate, are included in the edit.
Author: Lipika Sharma
