Fashion Law Journal
Is it difficult to start a clothing brand? With the right guidance and good research one can easily do it.
Here is a complete guide on how to start your own clothing line.
- Research your niche in the market– Think of a particular market that is actually not being filled in the apparel industry. Attempt to find a product that should exist but the big clothing company somehow does not offer.
- Create a business plan–
- Write down your goals and objectives.
- Analyze the market and evaluate your strategy for marketing.
- Describe the product and how it will be produced.
- Identify your target audience.
- Include your financial needs and management organization.
- Research about your Competitions in the market.
- Begin planning the first collection- Make sure that your first collection represents your clothing line’s core essence and contains the style that your clients consistently demand from you. Try to produce your product in a cost-effective way. Being a successful fashion designer is always a combination of the desirable and the achievable.
- Think of a brand name and logo- While you do not need a descriptive name as they cannot be registered, you should have something that individuals can attach to your brand. It should tell consumers who it’s made by, about the quality of your collection, so that it can protect against counterfeiters.
- Build a web presence- Design a website that best represents your brand, builds credibility for your business, and to the best advantage shows off your clothing line.
- Select a Price Point- What price point is enough for you to make a profit in order to maintain your business over time? How much is charged by the competitors? What do your clients think about the value of your product? Research is always the key!
- Distribution-Do you want to sell your goods only through online channels of distribution? Also in retail? Determine where you would like your products to be sold.
- Find Investors or Partners– For a new startup, one of the greatest problems is saving enough capital to sustain and expand the venture. Determine what you expect to achieve from a partnership or relationship with an investor. Identify what sort of investor is ideal for your fashion company and explore possibilities for temporary brand partnerships to give a boost to your business.
