The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
The Horizons We Choose to Forget: What the 2027 Met Gala Says About Fashion’s Selective Memory
Every spring, the Met Gala theme tells us something even before a single celebrity walks across the carpet, before the camera flashes and before…
The 2022 Balenciaga Scandal: How Disturbing Adverts Sparked a Global Outrage
In late 2022, French luxury house Balenciaga faced one of the worst PR disasters in recent fashion history. What started as a holiday marketing…
Your AI Shopper Has a Boss. It Might Not Be You: The Phia Scandal, Cookie Stuffing and the Future of Consumer Trust in the age of Agentic Shopping
Imagine you are scrolling Instagram when your favourite fashion creator posts the perfect pair of shoes for your next Friday night out. You trust…
New US Apparel Compliance Rules Take Effect This Month: What Fashion Brands Must Do Now
Two significant compliance deadlines quietly passed in the first two weeks of July 2026, and together they represent one of the more consequential shifts…
The Law Against Scarcity: How the Law Shapes High Fashion Business and Legal Strategies
How the Prohibition on Destroying Unsold Fashion May Make Luxury Scarcer, More Expensive and More Legally Engineered I, as a younger IP lawyer, once…
Secondhand and Resale Law: Platforms’ Duties in 2026
Secondhand and resale law imposes compliance duties on platforms selling pre-owned fashion, from authenticity verification to consumer protection rules.…
FIFA World Cup 2026 and Fashion Brands
The FIFA World Cup has evolved far beyond a sporting spectacle into one of the world’s most influential commercial ecosystems, where fashion, branding, sponsorship,…
What Does a Fashion Historian Do? Career Guide
Discover what a fashion historian does, from curating museum exhibits to consulting for luxury brands. Explore career paths, skills, and education requirements.…
Whose Flower Is It Anyway? LV, Molly Tea, and the Fight Over Chinese Heritage
There is a particular kind of irony in a 130 year old French monogram going to war with a four year old Chinese milk…
The Jonathan Anderson Effect: When Creative Directors Become Strategic Assets
Hollywood, Dior, and the Man Everyone Was Watching On a warm evening in Los Angeles, guests descended the steps of the newly opened David…
Influencer Marketing, Dupe Culture, and Trademark Infringement.
In modern advertising, influencer marketing is at the centre of the advertising world. As social media platforms are becoming a part of every individual’s…
A Million Girls Would Kill for This Job: In Conversation with Vogue Australia’s Head of Brand, Gladys Lai
Gladys Lai on writing, custodianship and the future of fashion media When Gladys Lai described her role as Head of Brand at Vogue Australia…
Sun as Signifier: The Euro Summer Never Goes Out of Style. Here is exactly why it cannot.
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into…
The Disappearance of the Teenage Girl
How Fashion, Beauty, and Digital Culture Erased the In-Between For a long time, the teenage girl had a world of her own. It lived…
Luxury at 300 km/h: Licensing, Sponsorship and Brand Protection in Formula 1’s Fashion Economy
For decades, Formula 1 was perceived primarily as the pinnacle of motorsport engineering, a competition defined by speed, technology, and sporting excellence. Today, however,…
Before the Label: Anna Hoang on the Making of ANNA QUAN
Before ANNA QUAN became the cult Australian fashion label worn by celebrities worldwide, including Kendall Jenner, Margot Robbie and Anne Hathaway, founder Anna Hoang…