What Comes After Quiet Luxury? Why Maximalism is Back in Luxury Fashion
Luxury is turning the volume back up, and the timing is not an accident. A decade of invisible markups is ending exactly as customers…
Perfume: The Only Thing Fashion Sells That Nobody Owns
Perfume is where the money is. It is also the one luxury product whose actual contents anybody is free to copy, and the law…
Smooche: The Brand Behind the Viral One-Shade Foundation
Smooche: The Beauty Brand Behind the Viral Peel-Off Lip Stain and One-Shade Foundation Every few years a beauty brand arrives that people discover through…
Fashion Lookbook of the French Bourbon Consorts: Before the French Revolution- The Baroque Period and Early Rococo Era.
Bonjour Mesdames et Messieurs, bienvenue dans la période baroque et au début de l’ère rococo de l’histoire de la mode française. In other words:…
Is There Anti-Intellectualism in Fashion?
A video essay about a vocabulary war on BookTok kept me up later than I want to admit, and it left me asking a…
John Galliano’s Met Gala Exhibition Is Cancelled: Is There Redemption Institutions Can Actually Deliver?
When the Met announced a Galliano retrospective last month, this column asked what the choice revealed about fashion’s selective memory. The exhibition never opened.…
Afghanistan before the Taliban: A Fashion History.
The modern state of Afghanistan was founded in 1747 in Kandahar by Ahmad Shah Durrani. The Durrani Empire ruled until 1823, followed by the…
The Brand Ambassador Economy
On what a maison acquires when it acquires a person, and why the contract gets weaker as the person gets more valuable. In December…
Fashion Is My First Marriage: How Joash Teo Built JOTÉO, an Internationally Recognised Couture House from Brisbane
Joash Teo, by his own admission, is married to fashion. This emerging Australian-Singaporean designer’s Vampire of the Vanities Couture 2025 collection suggests that he…
A Tudor Woman at Court
The Tudor period was one for the history books. This period marked the end of the Civil War between the House of Lancaster and…
Luxury Pricing Pyramid: How a €400 Perfume Bottle Funds a €40,000 Handbag
How a luxury pricing pyramid actually works, and why the cheapest thing in the shop is the most important object the house sells Walk…
Dandyism: History of the English Dandyman
The Georgian Era brought a rich cultural history, societal shifts, marvellous architecture, romantic literature, and English supremacy, which, without a doubt, transformed that period…
The Mood Economy: What “Whimsy” and “Chic” Really Cost Us
Cottagecore had a puffy uniform. Mob wife had a coat. Whimsy and chic have no edges at all, and that turns out to be…
How Pink Switched Sides
Pink was for boys, blue was for girls, and the swap is younger than your grandmother. Somewhere in the world today, a couple is…
Travel in Style: The height of K-pop’s Airport Fashion
If you think traveling involves wearing comfortable clothes, a pair of sneakers, or a jumper in case it gets a little bit chilly, well,…
The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
Animal Prints: Yay or Nay?
From leopard prints to black-and-white zebra stripes. From Bambi’s adorable spots to your favourite farm animal, the cow print. Every line of animalistic patterns…