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Column written by our editors, guest authors, and industry experts.

deepfake endorsements, Celebrity personality rights

Celebrity Personality Rights vs. Deepfake Endorsements: When the Person Becomes the Brand

The “Vibe” Lawsuit: Can You Copyright an Aesthetic? Deepfakes are testing the boundaries of personality and publicity rights. A US influencer dispute raises a…

by Mohit Porwal

September 25, 2026

Column·House Rules

Luxury Pricing Pyramid: How a €400 Perfume Bottle Funds a €40,000 Handbag

How a luxury pricing pyramid actually works, and why the cheapest thing in the shop is the most important object the house sells Walk…

by Aastha Kastiya

August 26, 2026

Column·Fashion Archives·Threads Through Time

Dandyism: History of the English Dandyman

The Georgian Era brought a rich cultural history, societal shifts, marvellous architecture, romantic literature, and English supremacy, which, without a doubt, transformed that period…

by Cynthia Lydia Marbaniang

August 25, 2026

Column·Fashion & Society

The Mood Economy: What “Whimsy” and “Chic” Really Cost Us

Cottagecore had a puffy uniform. Mob wife had a coat. Whimsy and chic have no edges at all, and that turns out to be…

by Michelle Syiemlieh

August 24, 2026

Column·House Rules

How Pink Switched Sides

Pink was for boys, blue was for girls, and the swap is younger than your grandmother. Somewhere in the world today, a couple is…

by Aastha Kastiya

August 21, 2026

Column·Threads Through Time

Travel in Style: The height of K-pop’s Airport Fashion

If you think traveling involves wearing comfortable clothes, a pair of sneakers, or a jumper in case it gets a little bit chilly, well,…

by Cynthia Lydia Marbaniang

August 20, 2026

Column·Long IP Tea: Fashion Edition

The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?

What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…

by Mohit Porwal

August 14, 2026

Column·Fashion Trends·Threads Through Time

Animal Prints: Yay or Nay?

From leopard prints to black-and-white zebra stripes. From Bambi’s adorable spots to your favourite farm animal, the cow print. Every line of animalistic patterns…

by Cynthia Lydia Marbaniang

August 11, 2026

Fashion & Society·Fashion Weeks & Show

The Horizons We Choose to Forget: What the 2027 Met Gala Says About Fashion’s Selective Memory

Every spring, the Met Gala theme tells us something even before a single celebrity walks across the carpet, before the camera flashes and before…

by Michelle Syiemlieh

August 7, 2026

Column·Fashion Law·House Rules

The Name Remains. The House is Gone. What Bankruptcy Law Protects in a Fashion House, and What it Quietly Lets Die

The Name Remains. The House is Gone. What bankruptcy law protects in a fashion house, and what it quietly lets die. In 1984, Roy…

by Aastha Kastiya

August 6, 2026

Column

The 2022 Balenciaga Scandal: How Disturbing Adverts Sparked a Global Outrage

In late 2022, French luxury house Balenciaga faced one of the worst PR disasters in recent fashion history. What started as a holiday marketing…

by Anuj Kumar

August 5, 2026

Column·The Front Row

Your AI Shopper Has a Boss. It Might Not Be You: The Phia Scandal, Cookie Stuffing and the Future of Consumer Trust in the age of Agentic Shopping

Imagine you are scrolling Instagram when your favourite fashion creator posts the perfect pair of shoes for your next Friday night out. You trust…

by Chloe Lei

July 30, 2026

United States of America flag embroidery

Editor-in-Chief's Desk·Label, Logos & Law

New US Apparel Compliance Rules Take Effect This Month: What Fashion Brands Must Do Now

Two significant compliance deadlines quietly passed in the first two weeks of July 2026, and together they represent one of the more consequential shifts…

by Anuj Kumar

July 24, 2026

Bar and Bouclé·Column

The Law Against Scarcity: How the Law Shapes High Fashion Business and Legal Strategies

How the Prohibition on Destroying Unsold Fashion May Make Luxury Scarcer, More Expensive and More Legally Engineered I, as a younger IP lawyer, once…

by Rahul Bagga

July 23, 2026

A person carrying a variety of secondhand clothes on hangers in a thrift store setting.

Column

Secondhand and Resale Law: Platforms’ Duties in 2026

Secondhand and resale law imposes compliance duties on platforms selling pre-owned fashion, from authenticity verification to consumer protection rules.…

by Anuj Kumar

July 19, 2026

Column·Long IP Tea: Fashion Edition

FIFA World Cup 2026 and Fashion Brands

The FIFA World Cup has evolved far beyond a sporting spectacle into one of the world’s most influential commercial ecosystems, where fashion, branding, sponsorship,…

by Mohit Porwal

July 15, 2026

Senior woman sitting at desk in library, smiling at camera, with books and typewriter.

Column

What Does a Fashion Historian Do? Career Guide

Discover what a fashion historian does, from curating museum exhibits to consulting for luxury brands. Explore career paths, skills, and education requirements.…

by Anuj Kumar

July 14, 2026

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