Levi v Abercrombie: How a Back Pocket Design Set a Precedent in Trademark Law
Since 1873, Levi’s has held on to their iconic back pocket design, also known as the ‘Arcuate’ design. It is a design pattern with…
Fashion Law Cases: The 25 Every Fashion Lawyer Should Know
Twenty-five rulings that shaped fashion law in the US, EU and UK, grouped by the question they answer: trademarks, copyright, online fakes, parody and…
Who Owns Loro Piana? LVMH’s 94% Stake and Why It Matters After the Milan Probe
LVMH now holds 94% of Loro Piana. How the stake was built, who controls LVMH, what the Milan court found and why ownership matters…
Who Owns Cartier? Richemont, the Rupert Family and the Group’s Maisons Explained
Cartier belongs to Richemont. How the Rupert family got it, why 10% of the capital carries half the votes, the full list of maisons…
A Little Red, A Lot of Trouble: The Legal Drama Behind Luxury Fashion
Imagine you are in an upscale store in Paris and your eyes come across an amazing pair of black heels with red soles. You…
Estée Lauder v Walmart: Counterfeits, Grey Market Goods and Marketplace Liability Explained
Why Estée Lauder sued Walmart over marketplace fakes, the vicarious liability theory, the September 2026 ruling and how grey market goods fit in.…
Who Owns Temu? PDD Holdings, Colin Huang and the Dublin Address Explained
Temu belongs to PDD Holdings. Who holds its shares, why it is a Cayman company with a Dublin office, who runs it and the…
Shein France Fine Explained: The €22.5m DGCCRF Penalty, Fake Discounts, Cookies and What Comes Next
Why France fined Shein €22.5m in June 2026, how it adds to the €40m fake discounts and €150m CNIL cookies fines, and what Shein's…
Shein v Temu: The Cross-Suits Explained, From Takedown Notices to the London Ruling
The Shein and Temu lawsuits in the US and UK: false takedown claims, trade secrets, the 2026 High Court ruling, Temu's counterclaim and lessons…
Shein Digital Services Act Duties: What a Very Large Online Platform Must Do
What the DSA requires of Shein as a very large online platform, how the Commission's 2026 investigation works, and how it compares with Temu's…
Audemars Piguet Owner Explained: Who Owns AP, Rolex and Patek Philippe
Who owns Audemars Piguet, Rolex and Patek Philippe, how they compare with Richemont, Swatch and LVMH, and why ownership shapes trade marks and dealers.…
Virtual Try On Tech: The Biometric Privacy Lawsuits Brands Face
Virtual try on tools map shoppers' faces. Why that triggers BIPA class actions, what courts have ruled, and how brands can stay compliant.…
Celebrity Fashion Brands: Contracts, Licensing and Why Some Fail
A celebrity fashion brand can look like one business and turn out to be several contracts stacked together. A name, a face, a design…
PVH Explained: Who Owns Tommy Hilfiger and Calvin Klein
How PVH, once Phillips-Van Heusen, came to own Tommy Hilfiger and Calvin Klein, what it sold, and how China and tariffs are hitting it…
LVMH Brands List 2026: Every House the Group Owns and How It Bought Them
The full list of LVMH brands in 2026, the prices behind Tiffany, Bulgari and Loro Piana, the 2024 to 2026 sales, and who controls…
Gucci Logo: The Double G Trademark Story and Its Biggest Fights
Where the Gucci Double G came from, which logos Gucci has registered, and what courts in New York, Milan, Paris, Nanjing and the EU…
Adidas vs Yeezy: How the Partnership Ended and Who Owns the Designs
How adidas ended its Yeezy deal with Ye, sold off the stock, settled in 2024 and won a shareholder appeal, and who now owns…