Miu Miu’s Marketing Strategy: How It Became Gen Z’s Luxury Brand
Miu Miu grew retail sales 35 per cent in 2025 while Prada fell 1 per cent. The brand identity, target audience and marketing strategy…
Hermès v. Maison R&C: Stitching a Precedent for Sustainable Fashion
In the endeavor to promote sustainability in the fashion industry, upcycling has risen as a trend. It is indubitable that we live in an…
The Similarities are… Stripe-ing? Thom Browne Inc v Adidas AG
A dispute spanning over a decade, on Thom Browne Inc.’s four-bar and Adidas AG’s three-stripe motif, has gone global and culminated in a collection…
Hermès vs. The People: The Fight Isn’t Over (Cavalleri et al. v. Hermès International)
The lawsuit against Hermès International is equally intriguing as the Birkin handbags. 2 Californians, Tina Cavalleri and Mark Glinoga, have challenged the luxury giant,…
Lululemon v. Costco: The Consumer Psychology Behind Dupe Culture
The word ‘fake’ has rebranded itself- now, ‘dupe’ culture has taken the world by storm, with millions of people celebrating ‘dupe’ culture and sharing…
Hermès International v. Mason Rothschild: Can a Luxury Icon Survive the Metaverse?
Creativity is no longer limited to fabric and form as fashion moves faster into the world of technology. Intellectual property needs to adapt to…
It’s Officially UGG Season! But the Brand’s Trade Dress Claims Are on Thin Ice
As the weather turns crisp and shearling boots make their seasonal comeback, one of fashion’s cosiest icons is feeling the legal heat. UGG’s attempts…
Chanel v. WGACA et al.: Counterfeits Are Officially Cancelled!
Chanel is notoriously known for their luxury items; from fabulous bags to romantic jewelry, they are legendary in the fashion industry. The iconic interlocking…
The Cat-Fight Over Logos in Puma SE v Sunday Red LLC [2025] ATMO 197 and the Politics of Luxury Sportswear
In the luxury sportswear jungle, brand power is survival. And in September 2025, two apex predators circled the same territory. The Australian Trade Marks…
Christian Louboutin SAS v. Nakul Bajaj & Ors: A Landmark Red Sole Showdown That Went Beyond Expectations
Think of a luxury shoe with a red sole. Which brand pops up in your head? (Hint: Most fashion connoisseurs are aware of what…
The Regulated Body: How Conservative Aesthetics Shape Law, Labor, and Luxury
Luxury fashion has, in recent seasons, turned in the direction of restraint. Miu Miu, Prada, The Row, and Bottega Veneta are redefining glamour with…
Fashion as Emotional Diplomacy: How Wardrobes Convey Empathy and Accessibility on the World Stage
In international relations, words and treaties often dominate discussions of diplomacy. Yet, another subtle form of communication wields equal power: the language of clothing. …
Louis Vuitton Malletier S.A.S. v. Westgate Discount Mall, Inc. et al: A Landmark Win in the War Over Counterfeits
Counterfeiting is not a foreign concept in the fashion world. It’s a multi-billion-dollar menace that has long plagued the industry. Still, it continues to…
From Ramp to Rip-Off: Why Designers Are Legally Vulnerable in India
When a ₹15,000 designer lehenga shows up on a budget e-store for ₹1,499, stitched to imperfection and stripped of credit, it’s not a fashion…
Beyond the Hype: How Gymshark’s Influencer Strategy Drives Sales
Unveiling Gymshark’s Influencer Empire: Beyond the Hype Gymshark. The name conjures images of sculpted physiques, stylish workout gear, and… countless Instagram posts. But beyond…
Jonathan Anderson’s Legacy at Loewe: A Decade of Evolution
In 2013, Jonathan Anderson, the well renowned Northern Irish designer behind the brand -JW Anderson, was designated as the Creative Director of Loewe. This…
ADIDAS VS. SKECHERS (2015-2019)
Introduction Fashion plagiarism is increasing in the fashion industry across the world, and companies frequently charge their competitors with plagiarizing designs. Imitation has long…