Birkinonomics: How Fashion Became an Asset Class
When Fashion Meets Finance In the infamous Bollywood Film “Zindagi Na Milegi Dobara”, a memorable scene depicting the purchase of a Hermès Kelly bag…
The Cat-Fight Over Logos in Puma SE v Sunday Red LLC [2025] ATMO 197 and the Politics of Luxury Sportswear
In the luxury sportswear jungle, brand power is survival. And in September 2025, two apex predators circled the same territory. The Australian Trade Marks…
Christian Louboutin SAS v. Nakul Bajaj & Ors: A Landmark Red Sole Showdown That Went Beyond Expectations
Think of a luxury shoe with a red sole. Which brand pops up in your head? (Hint: Most fashion connoisseurs are aware of what…
The Regulated Body: How Conservative Aesthetics Shape Law, Labor, and Luxury
Luxury fashion has, in recent seasons, turned in the direction of restraint. Miu Miu, Prada, The Row, and Bottega Veneta are redefining glamour with…
Fashion as Emotional Diplomacy: How Wardrobes Convey Empathy and Accessibility on the World Stage
In international relations, words and treaties often dominate discussions of diplomacy. Yet, another subtle form of communication wields equal power: the language of clothing. …
Louis Vuitton Malletier S.A.S. v. Westgate Discount Mall, Inc. et al: A Landmark Win in the War Over Counterfeits
Counterfeiting is not a foreign concept in the fashion world. It’s a multi-billion-dollar menace that has long plagued the industry. Still, it continues to…
From Ramp to Rip-Off: Why Designers Are Legally Vulnerable in India
When a ₹15,000 designer lehenga shows up on a budget e-store for ₹1,499, stitched to imperfection and stripped of credit, it’s not a fashion…
Beyond the Hype: How Gymshark’s Influencer Strategy Drives Sales
Unveiling Gymshark’s Influencer Empire: Beyond the Hype Gymshark. The name conjures images of sculpted physiques, stylish workout gear, and… countless Instagram posts. But beyond…
Jonathan Anderson’s Legacy at Loewe: A Decade of Evolution
In 2013, Jonathan Anderson, the well renowned Northern Irish designer behind the brand -JW Anderson, was designated as the Creative Director of Loewe. This…
ADIDAS VS. SKECHERS (2015-2019)
Introduction Fashion plagiarism is increasing in the fashion industry across the world, and companies frequently charge their competitors with plagiarizing designs. Imitation has long…
Brand Case Study: Cartier
Bedazzling Diamonds, Looming Lawsuits and Everlasting Elegance- Cartier epitomises it all. The renowned jewellery house has several patents and design trademarks later, established itself…
Brand Study: ZUDIO
Brand history: Trent Limited is a subsidiary of Tata Group which founded Zudio in 2016. The initiative came from the brand “Westside” which was…
Chanel v Amazon
Counterfeiting is all too common in the fashion industry and luxury fashion brands are all too familiar with this problem. The Organization for Economic…
Louis Vuitton vs My Other Bag (2016) : Trademark Lawsuit
Normally, slapping another company’s trademark on your product is a no-go. But there are loopholes! One such loophole involves parody. A recent court case…
Case Study: Psychological Insights into Louis Vuitton’s Consumer Behavior
Louis Vuitton, as a high-end luxury brand, can be examined through various psychological lenses, including consumer behavior, brand loyalty, and the influence of social…
Hells Angels v. Alexander McQueen
Parties- Plaintiff: Hells Angels Motorcycle Corporation Defendants: Alexander McQueen Trading Limited, Saks Incorporated, Zappos.com, and various retailers. Facts- The Hells Angels Motorcycle Corporation (HAMC)…
Trademark Epiphany in Tiffany v Costco
Case Background The case involves diamond engagement rings sold at Costco using the trademarked term TIFFANY. In November 2012, a customer alerted Tiffany to…