The Functionality Doctrine: Utilitarian and Aesthetic Functionality Explained
A brand can build a famous look around a feature that also does useful work. A red sole helps a shoe stand out on…
FTC Green Guides: What Fashion Brands Can Still Say About Sustainability
The FTC Green Guides are not law and do not define sustainable. What fashion brands can still say, with claim examples, case law and…
The First Sale Doctrine: What Fashion and Beauty Brands Can and Cannot Control After a Sale
A brand sells a lipstick, a handbag or a jacket, and the sale is supposed to end its control over that particular item. Few…
Fashion Law Cases: The 25 Every Fashion Lawyer Should Know
Twenty-five rulings that shaped fashion law in the US, EU and UK, grouped by the question they answer: trademarks, copyright, online fakes, parody and…
Estée Lauder v Walmart: Counterfeits, Grey Market Goods and Marketplace Liability Explained
Why Estée Lauder sued Walmart over marketplace fakes, the vicarious liability theory, the September 2026 ruling and how grey market goods fit in.…
Shein France Fine Explained: The €22.5m DGCCRF Penalty, Fake Discounts, Cookies and What Comes Next
Why France fined Shein €22.5m in June 2026, how it adds to the €40m fake discounts and €150m CNIL cookies fines, and what Shein's…
Shein v Temu: The Cross-Suits Explained, From Takedown Notices to the London Ruling
The Shein and Temu lawsuits in the US and UK: false takedown claims, trade secrets, the 2026 High Court ruling, Temu's counterclaim and lessons…
EUDR Leather Rules: Why Hides Left the EU Deforestation Regulation and What Fashion Still Faces
Cattle hides and leather left the EUDR in September 2026. What the change means for tanneries and brands, when the EUDR applies and what…
Shein Digital Services Act Duties: What a Very Large Online Platform Must Do
What the DSA requires of Shein as a very large online platform, how the Commission's 2026 investigation works, and how it compares with Temu's…
Fashion Law and Workplace Safety: Understanding Liability Across the Fashion Supply Chain
The fashion industry is often associated with creativity, innovation, and luxury, but behind every collection lies a complex network of manufacturers, logistics providers, warehouses,…
Body Without Consent: Virtual Try-On, Biometric Body-Scanning, and the Blind Spot in India’s DPDP Regime
Introduction A shopper browsing a fashion e-commerce platform uploads a full-body photograph to visualise how a garment might fit before purchase. Within seconds, the…
Selective Distribution in Luxury: Why Brands Can Choose Who Sells Them
How selective distribution lets luxury brands choose their retailers: EU and UK block exemptions, Coty and Pierre Fabre, US rules and grey market resale.…
Audemars Piguet Owner Explained: Who Owns AP, Rolex and Patek Philippe
Who owns Audemars Piguet, Rolex and Patek Philippe, how they compare with Richemont, Swatch and LVMH, and why ownership shapes trade marks and dealers.…
Extended Producer Responsibility for Textiles in the US: California SB 707 and What Brands Will Pay
California SB 707 brings textile EPR to the US: who counts as a producer, the Landbell USA PRO, what brands pay now and later,…
Amazon Merch on Demand Ruling: What Apparel Brands Should Learn From Weekend Warrior’s Fight
An Ohio court let a T-shirt brand's copyright claims against Amazon's Merch on Demand go forward. Here is what apparel brand owners should take…
Ethical Clothing Brands: How to Check the Claims Before You Buy
How to test ethical clothing brands' claims: what each certification covers, the US, UK and EU rules on claims, red flags and free supply…
Circular Fashion: What It Means and the Rules Pushing Brands There
What circular fashion means and the laws now driving it: the EU destruction ban, textile EPR, France's AGEC law, California SB 707 and the…