Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
So we all read the headlines, right? Taylor Swift’s latest trademark strategy is smart not because trademark law is a magic shield, but because…
Counterfeiting, Look-Alikes And Dupes: Re-Examining Trademark Confusion In The Fashion Industry
Introduction Fashion today is no longer a mere expression of personal taste; it is a powerful vehicle of identity, aspiration, and economic value. What…
The Legal Status of Influencers: Independent Creators or Commercial Entities?
A. Introduction Over the past few years, the influence of culture in India has grown exponentially due to the rising number of smartphone users,…
The Law Behind the Label: Enforcing Truth in Eco-Claims in Fashion Marketing
Abstract Statement of Problem: The transition of the fashion industry to sustainability has led to an increase in environmental claims on marketing materials, product…
Do You Want the Right Outfit? Personal Data, AI, and Privacy in the Digital Fashion Industry
Introduction In recent years, the fashion industry has undergone a radical transformation. Today, through online platforms, mobile applications, and advanced artificial intelligence, brands offer…
Estée Lauder Sued by Nomi Beauty Over Alleged Trade Secret Theft in Travel Retail Tech
Imagine pouring your heart (and millions) into a tech breakthrough that could revolutionise how luxury beauty sells in airports and hotel rooms, only to…
Jerseys as Cultural IP: Who Owns the Story Behind AFCON Style?
When the Africa Cup of Nations (AFCON) takes centre stage, as it unfolds from December 2025 to January 2026, the spectacle isn’t confined to…
Borrowed Threads – How Louis Vuitton Sparked a Romanian Folk Heritage Storm
Louis Vuitton’s summer 2024 collection, By The Pool, unveils the French maison’s latest designs. Yet one piece has caused a huge stir among fashion enthusiasts…
Deadstock Destruction: Why Fashion Keeps Destroying Unsold Goods
Fast fashion brands like Zara and H&M present an entirely new collection every 2 weeks. With the birth of ultra-fast fashion brands such as…
Fashion Law Cases that Defined 2025 as a Year of Fashion
The year 2025 emerged as a landmark moment for fashion law, with courts across jurisdictions grappling with questions of intellectual property protection, unfair competition,…
Judicial Proceedings as a Catalyst for Rethinking Fashion Law and Corporate Accountability
1. Introduction The global fashion industry’s complex production networks expose it to legal and ethical vulnerabilities, particularly concerning labor standards and compliance. Recent judicial…
Caporalato in Italian fashion
In recent months, Italy has been confronted with a serious and escalating phenomenon of labour exploitation attributable to caporalato (unlawful labour intermediation), which has…
Societe CARTIER International AG v. Goussin Jeweler LTD: The Battle For Love That Redefines Luxury Protection
Locked in love, wrapped in light— Cartier’s timeless creation reflects the beauty of devotion and whispers the language of forever. “A bracelet that speaks…
What Fashion Brands Can (and Can’t) Say About Sustainability
Sustainability has become one of the most powerful marketing tools of fashion. Terms like “eco-friendly”, “conscious”, and “green” are widely used, from hangtags, websites,…
Counterfeit Season: Why Fake Luxury Peaks Every December
December is retail’s Super Bowl, and for counterfeiters, it is prime time. Between Black Friday frenzies, Cyber Week traffic and the holiday gift rush,…
Fashion Marketplaces and Their Responsibility for Discount Accuracy
Discounts drive fashion ecommerce. From festive sales to flash deals, marketplaces rely heavily on price cuts to attract traffic, boost conversions, and compete aggressively.…
Things Are Heating Up at Sol de Janeiro: When Dupes Test the Limits of Brand Protection
The award-winning scent. One of the most powerful beauty brands of the moment. Sephora’s biggest-ever body care seller. Let me introduce: Sol de Janeiro.…