How Brands Reduce Textile Waste (and Which Laws Now Require It)
The fashion industry makes more clothing than it sells. UNEP counts 92 million tonnes of textile waste a year, and the European Environment Agency…
Sneaker Wars: Trademarks, Designs and the Battle for Brand Identity
A sneaker is no longer just a shoe. Today’s fashion world has turned sneaker shape, color scheme, stripe design, sole style, or logo into…
Copyright Infringement in Fashion: Prints, Photos and Designs
“Copyright infringement” sounds like a single legal question, but fashion actually asks three separate versions of it depending on what got copied. A stolen…
When AI Designs the Runway: The Future of Fashion and Copyright
Imagine a designer typing “Create a futuristic couture gown inspired by Indian architecture, with metallic embroidery and a silhouette suitable for Paris Fashion Week.”…
What Is Sustainable Fashion? Definitions, Labels and Laws
Sustainable fashion describes clothing produced and discarded in ways that reduce its environmental and social damage across the whole product life. The scale of…
The Fashion Tech Pack: Everything a Factory Needs Before It Quotes You
What goes in a fashion tech pack? The 10 sections a factory needs to quote, the label rules for the US and EU, and…
Modeling Digitals: What Agencies Want and Who Owns the Photos
Model Francheska Pujols filed a lawsuit this year against the retailer Rainbow Shops in the New York Supreme Court, claiming the company took photographs…
Sustainable Fashion Brands: How to Check If the Claims Hold Up Legally
“Sustainable,” “eco-friendly,” and “conscious” appear on more clothing tags every year, and almost none of that language carries any legal weight on its own.…
What Does a Fashion Lawyer Do? A Hub for Every Specialism
What does a fashion lawyer do? Explore 14 fashion law specialisms, who handles which problem, day-to-day work, and how to become one.…
What Is the First Sale Doctrine, and Why It Protects Resellers
Every vintage seller, consignment shop and resale platform runs on one legal principle whether they realize it or not: once a brand sells a…
Merch Bootlegging: Why Band and Festival T-Shirts Are a Trademark Minefield
Every major tour draws the same parking lot economy: a handful of vendors selling t-shirts that look close enough to the official merch table…
Textile EPR in the EU: What the Revised Waste Framework Directive Means for Fashion Brands
Every EU country must have a textile extended producer responsibility (EPR) scheme running by 17 April 2028. Once it does, any brand that sells…
AI Models in Fashion Ads: The Disclosure and Consent Rules Brands Face in 2026
AI-generated models in fashion ads are now regulated in three places at once. Since 9 June 2026, New York has required advertisers to “conspicuously…
France’s Anti-Fast Fashion Law Explained: Penalties, the Ad Ban and What It Means for Shein
France’s anti-fast fashion law is now law. It was promulgated on 8 July 2026 as Loi n° 2026-602 and published in the Journal officiel…
The EU Greenwashing Ban Starts 27 September 2026: What Fashion Brands Must Stop Saying
From 27 September 2026, a fashion brand selling to shoppers in the EU can no longer describe a product as “eco-friendly”, “green” or “climate…
Fashion Law in India: A Beginner’s Guide
India has no single statute called “fashion law,” and no law school degree by that name either. What exists instead is a cluster of…
How to Trademark a Clothing Brand: A Step-by-Step Filing Guide
Registering a trademark for a clothing brand takes months, not days, and most of that time has nothing to do with paperwork. It comes…