Lakshmi Maxxing: When Traditions Become the Internet’s New Wellness Aesthetic
The wellness internet has a new fixation, and its name is “Lakshmi maxxing.” Borrowing its language from the internet’s obsession with “maxxing” or optimising…
How Saint Laurent Turned a 1988 Song Into the Internet’s Newest Fashion Obsession
Saint Laurent’s Fall 2026 campaign was already designed to attract attention. It had Rosé, Liu Wen, actor Connor Storrie, the unmistakable visual language of…
The Resale Royalty Fashion Never Got
When Jasmine Müller stepped out of the 2026 Love Island UK villa as a style icon, her viral looks were entirely pre-loved. Since 2022,…
Millions for Exclusivity: What YouTube Creator Deals Mean for Creator Rights
The creator economy may be entering its next big phase, with platforms paying creators not just for creation but also for exclusivity. YouTube is…
Couture & Coffee: Inside the Rise of Luxury Fashion Cafés
SERVING LOOKS & LATTES The language of luxury used to be spoken entirely in textiles and tailoring; in the drape of a jacket, the…
Hypebeast and Streetwear Brands: Who They Are and How the Culture Went Luxury
Supreme, Stussy, BAPE, Off-White, Palace, Kith and the rest. Which brands count as hypebeast, what the word means, and how streetwear bought luxury.…
Animal Prints: Yay or Nay?
From leopard prints to black-and-white zebra stripes. From Bambi’s adorable spots to your favourite farm animal, the cow print. Every line of animalistic patterns…
The Horizons We Choose to Forget: What the 2027 Met Gala Says About Fashion’s Selective Memory
Every spring, the Met Gala theme tells us something even before a single celebrity walks across the carpet, before the camera flashes and before…
The Old Money & Mob Wife Aesthetic
Old Money What is old money? Even though it contains the word money, the old money aesthetic is much more than simply being wealthy.…
Sustainable Fashion and Slow Production: Investing in Pieces That Last a Lifetime
The fashion industry is undergoing a quiet but profound shift. After decades of fast fashion dominance, more people are asking a simple question before…
20 Fashion Tech Tools Restructuring Fashion Supply Chains: Fashion lifecycle!
The global fashion business is undergoing a change characterised by digitisation. What was formerly characterised by fragmented communication, sluggish product development procedures, paper-based paperwork,…
From Dreams to Nightmares: Exploring Exploitation within Modelling Agencies.
The opportunity to become a model is often seen as a once-in-a-lifetime chance. Many aspiring models are inspired by the success stories of supermodels…
Art at the Pleasure of the State: Cannes, French Law, and the Regulation of Global Glamour
The Festival de Cannes is the most-watched cultural event on earth. It is also, quietly, one of the most governed. This is the story…
Tailored Influence: Menswear At The Met Gala 2026
For decades, The Met Gala has been considered the most prominent event within the realm of fashion, bringing together celebrities, stylists, luxury houses, and…
The Exception Wears Prada
There is a category of power that the law has always found it more convenient to describe than to discipline. Giorgio Agamben, following Carl…
MY THEATRE by Dariia Bila — Paris Fashion Week Debut
On 6 March, Ukrainian designer Dariia Bila presented her brand MY THEATRE by Dariia Bila to the Parisian audience for the first time during…
Call Me by Your Reference: On Aesthetic Amnesia, Unnamed Muses And The Cost Of Curation In 2026
Curation Is Not Neutral Anymore Fashion likes to pretend that curation is instinct. A feeling. A collage. Something ineffable and therefore untouchable. In 2026,…