What Comes After Quiet Luxury? Why Maximalism is Back in Luxury Fashion
Luxury is turning the volume back up, and the timing is not an accident. A decade of invisible markups is ending exactly as customers…
Zara Has an Archive Now: Re{form}
John Galliano’s Re{form} collection reworks Zara’s own back catalogue. The backlash is about the price, and the price was always the point. The detail…
Luxury Jewellery Growth in 2026: Why It Is Outgrowing Fashion
The Met Value Jewellery is fashion’s fastest-growing category, and the only one that never goes on sale. Walk through any department store in the…
How Much Does a Fashion Show Cost? Inside A Hundred Thousand Dollars a Minute
What a fashion show actually costs, line by line, and the economic reason a rational business would ever spend it There is a calculation…
Fashion Week Is Built by Four Companies You Have Never Heard Of
The houses compete ferociously. Their shows are made by the same small group of firms, and one of those firms now belongs to a…
Paris Fashion Week Opens Monday, and the Week Has Been Engineered
Nine days, 101 houses, and a schedule built as a crescendo. A guide for those of us who read a calendar the way other…
Milan Opens Tuesday, and Everybody Knows Who Should Be Nervous
A field guide to the week, for those of us who read a schedule the way other people read a seating plan There are…
Renting the Horse
The equestrian silhouette has outlived nearly every trend that came after it. What is newer, and stranger, is that luxury houses no longer merely…
What Happens to the Clothes Nobody Buys
You sent the dress back. Here is where it went, why nobody wanted to tell you, and what changed six weeks ago. You ordered…
Power dressing:Dressing to Not Be Written About
Power dressing used to mean adding armour. The most sophisticated version of it now aims at producing no coverage at all. In late October…
Perfume: The Only Thing Fashion Sells That Nobody Owns
Perfume is where the money is. It is also the one luxury product whose actual contents anybody is free to copy, and the law…
The Diamond Already Fell. Leather Is Next.
Or so the argument goes. The evidence is more interesting than that, and considerably less comfortable for everyone involved. The case is usually put…
Why Robots Still Can’t Sew Your Clothes
Machines are excellent with rigid things and hopeless with floppy ones. A factory can build a car body untouched by human hands and still…
The Brand Ambassador Economy
On what a maison acquires when it acquires a person, and why the contract gets weaker as the person gets more valuable. In December…
Quiet Luxury Is Four Hundred Years Old
The merchants of Edo Japan were forbidden from showing their wealth, so they put it where only they could see it. In museum collections…
Luxury Pricing Pyramid: How a €400 Perfume Bottle Funds a €40,000 Handbag
How a luxury pricing pyramid actually works, and why the cheapest thing in the shop is the most important object the house sells Walk…
Arsenic and Old Lace
In the century when the most beautiful colour in the room was also the most dangerous Matilda Scheurer made leaves for a living. Not…