Perfume: The Only Thing Fashion Sells That Nobody Owns
Perfume is where the money is. It is also the one luxury product whose actual contents anybody is free to copy, and the law…
The Brand Ambassador Economy
On what a maison acquires when it acquires a person, and why the contract gets weaker as the person gets more valuable. In December…
Luxury Pricing Pyramid: How a €400 Perfume Bottle Funds a €40,000 Handbag
How a luxury pricing pyramid actually works, and why the cheapest thing in the shop is the most important object the house sells Walk…
How Pink Switched Sides
Pink was for boys, blue was for girls, and the swap is younger than your grandmother. Somewhere in the world today, a couple is…
The Name Remains. The House is Gone. What Bankruptcy Law Protects in a Fashion House, and What it Quietly Lets Die
The Name Remains. The House is Gone. What bankruptcy law protects in a fashion house, and what it quietly lets die. In 1984, Roy…
Art at the Pleasure of the State: Cannes, French Law, and the Regulation of Global Glamour
The Festival de Cannes is the most-watched cultural event on earth. It is also, quietly, one of the most governed. This is the story…
The Business of Being Unattainable: Luxury Scarcity, Economic Theory, and the Law’s Uneasy Encounter with Prestige
Luxury begins, rather inconveniently for economists, at the precise moment economics starts to look a little naïve. Economists adore tidy stories. Demand rises, supply…
Call Me by Your Reference: On Aesthetic Amnesia, Unnamed Muses And The Cost Of Curation In 2026
Curation Is Not Neutral Anymore Fashion likes to pretend that curation is instinct. A feeling. A collage. Something ineffable and therefore untouchable. In 2026,…
All in One Breath: Dior, Anderson, and the Discipline of Power
“Voir grand, sans oublier les fondations.” Dream big, but never forget the foundations. When Jonathan Anderson unveiled his first Dior show as the house’s…
From Atelier to Audit: Loro Piana’s Judgement
“Made in Italy is not a passport to morality.” July 2025: Some people in Milan will not remember this month for its summer sales,…
Wardrobe as Sanction: Fashion in Geopolitical Conflict
History will not only remember the treaties signed or the wars waged, but the wardrobes that framed them. Garments, long dismissed as frivolity, have…
Wardrobe as Statecraft: The Legal Threads of Global Diplomacy
Clothes, in diplomacy, are never merely clothes. They are not plucked from wardrobes in the soft chaos of an indecisive morning, but composed under…
When Fashion Says Less, Can the Law Say Enough?
There was a time when luxury announced itself. Monograms, metallics, and maximalist branding were its language, and recognition was the point. Today, discretion speaks…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
The Woman Who Wrote Fashion’s Law
Anna Wintour didn’t need a courtroom to influence the law. She had Vogue. In 1988, her first cover as editor-in-chief broke fashion’s fourth wall.…