Lakshmi Maxxing: When Traditions Become the Internet’s New Wellness Aesthetic
The wellness internet has a new fixation, and its name is “Lakshmi maxxing.” Borrowing its language from the internet’s obsession with “maxxing” or optimising…
ChatGPT Ads Now In India: What Does That Mean for Fashion Brands?
For years, fashion advertising has followed a fairly predictable formula: put the product in front of people and hope they stop scrolling. It could…
How Saint Laurent Turned a 1988 Song Into the Internet’s Newest Fashion Obsession
Saint Laurent’s Fall 2026 campaign was already designed to attract attention. It had Rosé, Liu Wen, actor Connor Storrie, the unmistakable visual language of…
Dolce & Gabbana’s Debt Issue Demonstrating the Pressure Behind Luxury’s Glamour
Dolce & Gabbana, generally known for its dramatic runway shows, bold campaigns and unmistakably Italian image, is now dealing with a very practical problem:…
Selena Gomez’s Wondermind Faces Fraud Lawsuit: a Comprehensive Breakdown
Selena Gomez’s name has long been associated with topics other than music and Hollywood. Through ventures such as Rare Beauty and her advocacy around…
Millions for Exclusivity: What YouTube Creator Deals Mean for Creator Rights
The creator economy may be entering its next big phase, with platforms paying creators not just for creation but also for exclusivity. YouTube is…
Birkinonomics: How Fashion Became an Asset Class
When Fashion Meets Finance In the infamous Bollywood Film “Zindagi Na Milegi Dobara”, a memorable scene depicting the purchase of a Hermès Kelly bag…