Rei Kawakubo and Clothes That Refuse to be Pretty
In October 1981, people entered a Paris showroom expecting a typical ready-to-wear season. Instead, they saw models in black torn sweaters, unfinished hems and…
The Battle of Versailles, 1973: The Night American Designers Beat Paris
On the evening of November 28, 1973, a fundraiser intended to restore the Palace of Versailles sparked the beginnings of American designers cementing their…
Sustainable fashion marketing: Green Claims or Greenwashing?
Sustainability is no longer tucked away on a brand’s corporate responsibility page. It now appears on clothing tags and product pages, shaping not only…
Fashion Week Marketing: How Brands Turn Shows into Sales
Unlike usual marketing campaigns, fashion week is a different kind of beast for brands to tackle. The increased exposure brought on by the event…
Paris Is No Longer the Only Door
For most of the twentieth century, fashion ran on a very simple rule: if you weren’t shown, stocked, or written about in Paris, Milan,…
Resale is Growing Faster than Retail
A luxury handbag doesn’t necessarily become less valuable once it leaves the boutique. Sometimes, the exact opposite happens. A bag bought years ago can…
Who Decides Next Season? A Look at the Fashion Forecasting Industry
We interact with fashion constantly: from the clothes in our closet, to the shops we walk past, to the social media posts from influencers…
Influencer Marketing Needs Far Stricter Regulation? Not So Fast.
Influencer marketing is the wild west of advertising. It’s anarchic, theatrical and occasionally reckless. Imagine this: It’s the middle of the night, you’re scrolling…
The Fashion That Never Sold: Why Luxury Brands Would Rather Destroy a Product Than Sell It Cheaply.
Fashion is an industry where yesterday’s collection can become tomorrow’s clearance rack. Yet, for luxury houses, the story does not always end with a…
Archival Luxury: When a House Starts Selling Its Own Past
A handbag that disappeared from stores at the end of a season may return decades later with an entirely different status. It might be…
The Luxury Resale Boom is Good for Brands, Whether They Like It or Not
Luxury has always flourished on a curious paradox: the less attainable a product appears, the more desired it becomes. For decades, brands have turned…
A Dupe Isn’t a Crime: Why Fashion Copycats Aren’t Always Theft
Fashion loves to call itself an industry of inspiration, until the inspiration costs $2,000 less. In the early 2000s, owning the “real thing” was…
Ritika v. Biba: 50 Dresses and The Death of Copyright
A fashion designer can spend months creating an original print, sketch, or pattern. Yet once that creation enters mass production, the very process that…
Fashion Designs Deserve Full Copyright Protection, Just Like in the European Union.
Fashion in today’s world is no longer merely for functional purposes — it is a form of artistic and commercial expression, where designers meticulously…
AI in Fashion: Why the Technology Is Doing More Good Than Harm
AI is coming for fashion and coming for us all. Well, that is the scary headline, anyway. It will replace designers, steal jobs, rip…
Fur Bans Are the Right Use of Law
“Fur is back.” These three words have been plastered across a recent wave of articles in the fashion industry. Each of these pieces equated…
Bows Up, Bow Down: Coquettecore Explained
The coquette aesthetic originated in the early 2020s and gained popularity thanks to TikTok, Instagram and Pinterest. Coquettecore is a carefully constructed identity based…