Long IP Tea: Fashion Edition

Long IP Tea: Fashion Edition, curated by Mohit Porwal, explores the evolving interplay between fashion, brand strategy, and intellectual property law. It traces how brands and designs move from creative expression to commercial assets and how they are tested, challenged, and enforced in competitive markets. Through a sharp and reflective lens, the column unpacks disputes, trends, and market realities, offering insight into how law responds to the speed, scale, and imitation inherent in the business of fashion.