The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
Trump’s Team Just Filed to Cancel a Chinese Fashion Brand Over Its Name. The Name? DJT
A Hong Kong-based clothing company has been selling women’s fashion for over a decade. High-waist miniskirts, dresses, blouses — nothing particularly controversial. The brand…
Jo Malone Can’t Use “Jo Malone”? Welcome to Fashion Law
In the beauty industry, a founder’s name often becomes the brand’s most valuable asset. But when that name is sold for commercial use, it…
CaaStle founder Christine Hunsicker pleads guilty to one of the biggest startup frauds in fashion history
On March 5, 2026, Christine Hunsicker stood in a Manhattan federal courtroom and admitted what prosecutors had spent months unravelling: the “revolutionary” fashion rental…
Ray-Ban Meta Smart Glasses: When Fashion Tech Becomes a Privacy Nightmare
Something uncomfortable happened on February 27, 2026. Two Swedish newspapers, Svenska Dagbladet and Göteborgs-Posten, published an investigation that made a lot of Ray-Ban Meta…
From Campus to Closet: How Universities Became Fashion Brands
Walk through almost any city in the world today, and you will eventually see it: a crimson Harvard hoodie, a navy Yale crewneck, or…
The Death of Trends: Has Individual Style Finally Triumphed?
Have you noticed a shift in the air? Perhaps you’ve felt it when browsing online shops, or simply walking down the street. The grip…
Counterfeiting, Look-Alikes And Dupes: Re-Examining Trademark Confusion In The Fashion Industry
Introduction Fashion today is no longer a mere expression of personal taste; it is a powerful vehicle of identity, aspiration, and economic value. What…
Why Goth Clothing Continues to Influence Modern Fashion
Goth clothing has a particular way of resurfacing in fashion conversations without ever truly disappearing. While many styles cycle in and out of relevance,…
The Legal Status of Influencers: Independent Creators or Commercial Entities?
A. Introduction Over the past few years, the influence of culture in India has grown exponentially due to the rising number of smartphone users,…
Tommy Hilfiger x Liverpool FC: Football’s Sharpest Style Moment Yet
Football has always been more than just a game. It transcends the four sides of a football pitch and seeps into people’s lives. It…
Caporalato in Italian fashion
In recent months, Italy has been confronted with a serious and escalating phenomenon of labour exploitation attributable to caporalato (unlawful labour intermediation), which has…
Counterfeit Season: Why Fake Luxury Peaks Every December
December is retail’s Super Bowl, and for counterfeiters, it is prime time. Between Black Friday frenzies, Cyber Week traffic and the holiday gift rush,…
Fashion Marketplaces and Their Responsibility for Discount Accuracy
Discounts drive fashion ecommerce. From festive sales to flash deals, marketplaces rely heavily on price cuts to attract traffic, boost conversions, and compete aggressively.…
The Luxury of Smell: Can Festive Scents Become the Next Fashion Trademark?
How Holiday Fragrances, Store Aromas, and Signature Notes Are Shaping the Future of Fashion Brand Protection Every December, fashion houses around the world curate…
The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion
India has quietly walked into a new era of trademark law. The acceptance of Sumitomo Rubber Industries’ “rose scented tyre” as a registrable trademark…
Costume Art & the Met Gala 2026: Why Fashion’s Biggest Night Is Becoming the World’s Most Influential IP Laboratory
The New IP Frontier in Global Fashion: Where Creativity Meets AI and Couture Every year, the Met Gala dazzles the world with couture masterpieces…