Who Owns Loro Piana? LVMH’s 94% Stake and Why It Matters After the Milan Probe
LVMH now holds 94% of Loro Piana. How the stake was built, who controls LVMH, what the Milan court found and why ownership matters…
Afghanistan before the Taliban: A Fashion History.
The modern state of Afghanistan was founded in 1747 in Kandahar by Ahmad Shah Durrani. The Durrani Empire ruled until 1823, followed by the…
The Brand Ambassador Economy
On what a maison acquires when it acquires a person, and why the contract gets weaker as the person gets more valuable. In December…
Fashion Is My First Marriage: How Joash Teo Built JOTÉO, an Internationally Recognised Couture House from Brisbane
Joash Teo, by his own admission, is married to fashion. This emerging Australian-Singaporean designer’s Vampire of the Vanities Couture 2025 collection suggests that he…
A Tudor Woman at Court
The Tudor period was one for the history books. This period marked the end of the Civil War between the House of Lancaster and…
Luxury Pricing Pyramid: How a €400 Perfume Bottle Funds a €40,000 Handbag
How a luxury pricing pyramid actually works, and why the cheapest thing in the shop is the most important object the house sells Walk…
Dandyism: History of the English Dandyman
The Georgian Era brought a rich cultural history, societal shifts, marvellous architecture, romantic literature, and English supremacy, which, without a doubt, transformed that period…
The Mood Economy: What “Whimsy” and “Chic” Really Cost Us
Cottagecore had a puffy uniform. Mob wife had a coat. Whimsy and chic have no edges at all, and that turns out to be…
How Pink Switched Sides
Pink was for boys, blue was for girls, and the swap is younger than your grandmother. Somewhere in the world today, a couple is…
Travel in Style: The height of K-pop’s Airport Fashion
If you think traveling involves wearing comfortable clothes, a pair of sneakers, or a jumper in case it gets a little bit chilly, well,…
The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
Animal Prints: Yay or Nay?
From leopard prints to black-and-white zebra stripes. From Bambi’s adorable spots to your favourite farm animal, the cow print. Every line of animalistic patterns…
The Horizons We Choose to Forget: What the 2027 Met Gala Says About Fashion’s Selective Memory
Every spring, the Met Gala theme tells us something even before a single celebrity walks across the carpet, before the camera flashes and before…
The Name Remains. The House is Gone. What Bankruptcy Law Protects in a Fashion House, and What it Quietly Lets Die
The Name Remains. The House is Gone. What bankruptcy law protects in a fashion house, and what it quietly lets die. In 1984, Roy…
The 2022 Balenciaga Scandal: How Disturbing Adverts Sparked a Global Outrage
In late 2022, French luxury house Balenciaga faced one of the worst PR disasters in recent fashion history. What started as a holiday marketing…
Your AI Shopper Has a Boss. It Might Not Be You: The Phia Scandal, Cookie Stuffing and the Future of Consumer Trust in the age of Agentic Shopping
Imagine you are scrolling Instagram when your favourite fashion creator posts the perfect pair of shoes for your next Friday night out. You trust…
New US Apparel Compliance Rules Take Effect This Month: What Fashion Brands Must Do Now
Two significant compliance deadlines quietly passed in the first two weeks of July 2026, and together they represent one of the more consequential shifts…