The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
Is Statement Fashion the Death of Quiet Luxury?
The fashion landscape is ever-shifting, isn’t it? One minute, everyone’s whispering about discreet logos and timeless cuts; the next, it’s all about bold colours,…
The Counterfeit Luxury Trap: How to Avoid Fake Designer Bags in the Booming Resale Market
The pre-owned luxury market is booming. Vintage Chanel jackets, limited-edition Hermès scarves, and that Louis Vuitton bag you missed the first time around. It’s…
Virtual Threads, Real Rights: Trademark Protection and Enforcement in the Age of Digital Fashion
As fashion increasingly transcends the physical realm, the scope of trademark protection is being tested in new and complex ways. From digital-only garments and…
Cracking the Code: Gen Z Fashion Trends Dominating Your Social Media Feed
Gen Z. They’re the ones scrolling through TikTok, setting trends, and basically dictating what’s cool. And when it comes to fashion, they’re a force…
Handbags and Heirlooms: Building Wealth with Luxury Bags and Watches
Forget stocks and bonds for a moment. Have you ever considered that the beautiful handbag gathering dust in your wardrobe, or the elegant watch…
The Case of Prada Sandals and the Debate on Cultural Appropriation in Fashion
In late June 2025, Prada presented a minimalist sandal model in its Spring/Summer 2026 collection, crafted from natural materials and featuring essential shapes, which…
Threadmarks: Trademark Strategies in Fashion Beyond the Logo
How Fashion Brands Are Reinventing Trademark Protection Through Stitching, Shapes, and Style Introduction: Why Trademarks Are More Than Just Logos in Fashion In the…
Is Less Really More? Decoding Minimalist Logos in Fashion Brands
Ever noticed how many fashion brands are ditching elaborate crests and ornate fonts for something… simpler? You’re not alone. Minimalist logos are having a…
Is This the End for Microtrends? A Deep Dive into Fashion’s Ever-Changing Trend Cycle
Fashion. It’s a whirlwind, isn’t it? A constantly spinning carousel of styles, colours, and “must-have” items that seem to vanish as quickly as they…
Beyond the Label: QR Code Authentication & Protecting Your Brand’s IP
In a world where counterfeiting has become alarmingly common, brands are stepping up their game, not just in innovation but also in protection. A…
Fashion in Wonderland: Patents, Biotech, AI and the Impending Rise of Living Garments
a civilised panic about the future DISCLAIMER: It’s said Lewis Carroll was tripping when he wrote Alice in Wonderland. Fashion in Wonderland is my…
Decoding Gen Z: Why Community is the New Brand Loyalty
Forget everything you thought you knew about brand loyalty. Gen Z, the generation born roughly between 1997 and 2012, are rewriting the rules. They’re…
Inside Max Mara workers’ strike
In Reggio Emilia, at the heart of one of Italy’s most renowned luxury fashion brands, a protest has erupted that brings working conditions in…
Deinfluencing Legal Liability: Who Pays When a Campaign Goes Wrong?
The world of online influence is constantly shifting. We’ve gone from blindly trusting glossy ads and sponsored posts to a growing demand for honesty.…
AI-Powered Style: The Future of Personalised Fashion
Forget aimless scrolling through endless online shops. The way we find clothes and develop our individual flair is changing, thanks to artificial intelligence. An…
The Green Tag Effect: Build A Sustainable Fashion Brand With The Help of Green Trademarks
As the market for sustainable products expands, fashion brands worldwide are stepping up their game with green trademarks that show their dedication to the…
