The Law Against Scarcity: How the Law Shapes High Fashion Business and Legal Strategies
How the Prohibition on Destroying Unsold Fashion May Make Luxury Scarcer, More Expensive and More Legally Engineered I, as a younger IP lawyer, once…
The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion
India has quietly walked into a new era of trademark law. The acceptance of Sumitomo Rubber Industries’ “rose scented tyre” as a registrable trademark…
Green is the New Law: Fashion, Virtue, and the Ecomark Bureaucracy
The Ecomark Rules, 2024, apply to seventeen major categories of consumer goods, ranging from soaps and paper to textiles and electronics, under a voluntary…
GIs of Time: How the World’s Watchmakers Turn Geography into a Trademarked Tick
This is the geography of timekeeping: when the law itself becomes a watchmaker, measuring not seconds but a sense of place. As a child,…
From Catwalk to Customs: Fashion’s Global Border Patrol
“Fashion is the armor to survive the reality of everyday life,” observed fashion photographer and historian Bill Cunningham. However, the armour is now increasingly…
Fashion in Wonderland: Patents, Biotech, AI and the Impending Rise of Living Garments
a civilised panic about the future DISCLAIMER: It’s said Lewis Carroll was tripping when he wrote Alice in Wonderland. Fashion in Wonderland is my…
The Devil May Wear Prada, But Law Doesn’t Wear Fashion: Deconstructing Priestly’s Anguish at Fashion and Law
I have heard Meryl Streep’s Miranda Priestly’s monologue, delivered as take down to Anne Hathaway’s Andy Sachs, in Devil Wears Prada more times than…