Why Fashion Media Is Part of Africa’s Creative Infrastructure
As ELLE Afrique Francophone expands the reach of a title once centered on Côte d’Ivoire, its evolution raises a larger question: can an industry…
The Jonathan Anderson Effect: When Creative Directors Become Strategic Assets
Hollywood, Dior, and the Man Everyone Was Watching On a warm evening in Los Angeles, guests descended the steps of the newly opened David…
The Disappearance of the Teenage Girl
How Fashion, Beauty, and Digital Culture Erased the In-Between For a long time, the teenage girl had a world of her own. It lived…
Who Owns an Iconic Look?
Recognition in a Second A single white glove. A black fedora, tilted just enough. A silhouette that does not need a name. Few images…
From Campus to Closet: How Universities Became Fashion Brands
Walk through almost any city in the world today, and you will eventually see it: a crimson Harvard hoodie, a navy Yale crewneck, or…
Jerseys as Cultural IP: Who Owns the Story Behind AFCON Style?
When the Africa Cup of Nations (AFCON) takes centre stage, as it unfolds from December 2025 to January 2026, the spectacle isn’t confined to…
Counterfeit Season: Why Fake Luxury Peaks Every December
December is retail’s Super Bowl, and for counterfeiters, it is prime time. Between Black Friday frenzies, Cyber Week traffic and the holiday gift rush,…
From Heritage to Haute Couture: The Legal Rise of Africa’s Signature Fabrics
Walking through the aisles of a fashion week show in Lagos or Johannesburg, you now regularly spot aso-oke skirts, raffia-woven clutches, and bold kente…
Serving Style: Fashion, Law, and the Game at the US Open
Each year, the US Open in New York transcends the boundaries of sport. The matches may determine the champions, but the event has also…
From Bag to Bank: What the $10 Million Birkin Says About Fashion, Ownership, and Obsession
It wasn’t lined in velvet. It wasn’t locked in a glass case. It was tattered, scribbled on, stuffed with mascara, pill packets, newspaper clippings,…
Dupe or Die? How Fashion’s Legal Crackdown Is Rewriting the Rules of Design
It started in the fitting room. At Zara, then H&M. Shelves of shoes that looked eerily like Alaïa. A dress that screamed Mugler. A…
Tariffs, Trade Wars, and the Future of Fashion: Navigating the Legal Labyrinth in 2025
As of April 22, 2025, the global fashion industry continues to grapple with the repercussions of the escalating U.S.–China trade war, marked by significant…