What Comes After Quiet Luxury? Why Maximalism is Back in Luxury Fashion
Luxury is turning the volume back up, and the timing is not an accident. A decade of invisible markups is ending exactly as customers…
Fashion Marketplaces and Their Responsibility for Discount Accuracy
Discounts drive fashion ecommerce. From festive sales to flash deals, marketplaces rely heavily on price cuts to attract traffic, boost conversions, and compete aggressively.…
The Luxury of Smell: Can Festive Scents Become the Next Fashion Trademark?
How Holiday Fragrances, Store Aromas, and Signature Notes Are Shaping the Future of Fashion Brand Protection Every December, fashion houses around the world curate…
The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion
India has quietly walked into a new era of trademark law. The acceptance of Sumitomo Rubber Industries’ “rose scented tyre” as a registrable trademark…
Costume Art & the Met Gala 2026: Why Fashion’s Biggest Night Is Becoming the World’s Most Influential IP Laboratory
The New IP Frontier in Global Fashion: Where Creativity Meets AI and Couture Every year, the Met Gala dazzles the world with couture masterpieces…
Costume Art: The 2026 Met Gala and Fashion’s Unseen Mastery
Every year, the Met Gala arrives like a thunderclap in the fashion world; a spectacle of style, glamour, unforgettable boldness, and iconic creativity that…
The Middle Class Mirage: Is Affordable Fashion Just an Illusion?
When I first moved to London, the city’s dizzying cost-of-living was a shock to the system. I’d step off the bus, then hop on…
Sustainability Was Never a Trend: Why Young People Are Leading the Sustainable Fashion Revolution, and Why It Matters to All of Us
Sustainable fashion is no longer just a buzzword thrown around by influencers or a niche market in eco-friendly boutiques. It’s a movement fueled by younger…
Fame, Fashion, and the Creative Director Shuffle: Why Musicians Are Running Luxury Labels
The fashion world is obsessed with creative directors, and lately, it’s equally obsessed with celebrities, particularly famous musicians, stepping into the role. From Jaden…
All in One Breath: Dior, Anderson, and the Discipline of Power
“Voir grand, sans oublier les fondations.” Dream big, but never forget the foundations. When Jonathan Anderson unveiled his first Dior show as the house’s…
Who Gets to Be Pleased? Victoria’s Secret, Society, and the Impossible Quest for Consensus
Last night, the Victoria’s Secret Fashion Show returned; a splashy, highly anticipated event often dubbed the “Girls’ Super Bowl“, sort of how the Dyson…
The New Dress Code: Why Men’s Skirts Signal Progress, Not Provocation
For centuries, society dictated what was “appropriate” for men and women to wear. But in today’s global fashion landscape, these old rules are dissolving.…
Green is the New Law: Fashion, Virtue, and the Ecomark Bureaucracy
The Ecomark Rules, 2024, apply to seventeen major categories of consumer goods, ranging from soaps and paper to textiles and electronics, under a voluntary…
Is Fashion Really Fun Again? The Revival of Expression and the Fall of Quiet Luxury
For the past few years, our wardrobes resembled a muted art gallery, dominated by beiges, greys, and navy, epitomising the so-called “quiet luxury” trend…
From Atelier to Audit: Loro Piana’s Judgement
“Made in Italy is not a passport to morality.” July 2025: Some people in Milan will not remember this month for its summer sales,…
GIs of Time: How the World’s Watchmakers Turn Geography into a Trademarked Tick
This is the geography of timekeeping: when the law itself becomes a watchmaker, measuring not seconds but a sense of place. As a child,…
Wardrobe as Sanction: Fashion in Geopolitical Conflict
History will not only remember the treaties signed or the wars waged, but the wardrobes that framed them. Garments, long dismissed as frivolity, have…