What Comes After Quiet Luxury? Why Maximalism is Back in Luxury Fashion
Luxury is turning the volume back up, and the timing is not an accident. A decade of invisible markups is ending exactly as customers…
The Case of Prada Sandals and the Debate on Cultural Appropriation in Fashion
In late June 2025, Prada presented a minimalist sandal model in its Spring/Summer 2026 collection, crafted from natural materials and featuring essential shapes, which…
How Levi’s Became a Timeless Icon in Music & Beyoncé’s Country Universe
Levi’s Classic blue jeans But it’s so much more than just denim. It’s a symbol woven into the very fabric of music history, now…
From Pitch to Pavement: The Explosive Rise of Football Boots This Summer
Forget sandals and flip-flops. This summer, something unexpected has stormed the fashion scene: football boots. Yes, you read that right. Those cleats designed for…
Threadmarks: Trademark Strategies in Fashion Beyond the Logo
How Fashion Brands Are Reinventing Trademark Protection Through Stitching, Shapes, and Style Introduction: Why Trademarks Are More Than Just Logos in Fashion In the…
Is Less Really More? Decoding Minimalist Logos in Fashion Brands
Ever noticed how many fashion brands are ditching elaborate crests and ornate fonts for something… simpler? You’re not alone. Minimalist logos are having a…
Is This the End for Microtrends? A Deep Dive into Fashion’s Ever-Changing Trend Cycle
Fashion. It’s a whirlwind, isn’t it? A constantly spinning carousel of styles, colours, and “must-have” items that seem to vanish as quickly as they…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
Beyond the Label: QR Code Authentication & Protecting Your Brand’s IP
In a world where counterfeiting has become alarmingly common, brands are stepping up their game, not just in innovation but also in protection. A…
Fashion in Wonderland: Patents, Biotech, AI and the Impending Rise of Living Garments
a civilised panic about the future DISCLAIMER: It’s said Lewis Carroll was tripping when he wrote Alice in Wonderland. Fashion in Wonderland is my…
Decoding Gen Z: Why Community is the New Brand Loyalty
Forget everything you thought you knew about brand loyalty. Gen Z, the generation born roughly between 1997 and 2012, are rewriting the rules. They’re…
Inside Max Mara workers’ strike
In Reggio Emilia, at the heart of one of Italy’s most renowned luxury fashion brands, a protest has erupted that brings working conditions in…
Deinfluencing Legal Liability: Who Pays When a Campaign Goes Wrong?
The world of online influence is constantly shifting. We’ve gone from blindly trusting glossy ads and sponsored posts to a growing demand for honesty.…
AI-Powered Style: The Future of Personalised Fashion
Forget aimless scrolling through endless online shops. The way we find clothes and develop our individual flair is changing, thanks to artificial intelligence. An…
The Green Tag Effect: Build A Sustainable Fashion Brand With The Help of Green Trademarks
As the market for sustainable products expands, fashion brands worldwide are stepping up their game with green trademarks that show their dedication to the…
Dupe or Die? How Fashion’s Legal Crackdown Is Rewriting the Rules of Design
It started in the fitting room. At Zara, then H&M. Shelves of shoes that looked eerily like Alaïa. A dress that screamed Mugler. A…
Labubu IP Alert: The High Stakes of Brand Protection in the Toy Industry
You know those moments when a cute little collectible toy suddenly becomes the thing everyone wants? That’s exactly what happened with Labubu, one of…