Who Owns Loro Piana? LVMH’s 94% Stake and Why It Matters After the Milan Probe
LVMH now holds 94% of Loro Piana. How the stake was built, who controls LVMH, what the Milan court found and why ownership matters…
Is This the End for Microtrends? A Deep Dive into Fashion’s Ever-Changing Trend Cycle
Fashion. It’s a whirlwind, isn’t it? A constantly spinning carousel of styles, colours, and “must-have” items that seem to vanish as quickly as they…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
Beyond the Label: QR Code Authentication & Protecting Your Brand’s IP
In a world where counterfeiting has become alarmingly common, brands are stepping up their game, not just in innovation but also in protection. A…
Fashion in Wonderland: Patents, Biotech, AI and the Impending Rise of Living Garments
a civilised panic about the future DISCLAIMER: It’s said Lewis Carroll was tripping when he wrote Alice in Wonderland. Fashion in Wonderland is my…
Decoding Gen Z: Why Community is the New Brand Loyalty
Forget everything you thought you knew about brand loyalty. Gen Z, the generation born roughly between 1997 and 2012, are rewriting the rules. They’re…
Inside Max Mara workers’ strike
In Reggio Emilia, at the heart of one of Italy’s most renowned luxury fashion brands, a protest has erupted that brings working conditions in…
Deinfluencing Legal Liability: Who Pays When a Campaign Goes Wrong?
The world of online influence is constantly shifting. We’ve gone from blindly trusting glossy ads and sponsored posts to a growing demand for honesty.…
AI-Powered Style: The Future of Personalised Fashion
Forget aimless scrolling through endless online shops. The way we find clothes and develop our individual flair is changing, thanks to artificial intelligence. An…
The Green Tag Effect: Build A Sustainable Fashion Brand With The Help of Green Trademarks
As the market for sustainable products expands, fashion brands worldwide are stepping up their game with green trademarks that show their dedication to the…
Dupe or Die? How Fashion’s Legal Crackdown Is Rewriting the Rules of Design
It started in the fitting room. At Zara, then H&M. Shelves of shoes that looked eerily like Alaïa. A dress that screamed Mugler. A…
Labubu IP Alert: The High Stakes of Brand Protection in the Toy Industry
You know those moments when a cute little collectible toy suddenly becomes the thing everyone wants? That’s exactly what happened with Labubu, one of…
Sly Stone’s Enduring Groove: How the Family Stone Changed Music Forever
Sly Stone and the Family Stone. The name hints at something special, something different. And they were. Exploding onto the scene in the late…
K-Beauty: Navigating Tariffs & Trade for Maximum Growth
The world’s obsession with radiant, healthy skin has propelled K-Beauty from a niche trend to a global powerhouse. From sheet masks to elaborate ten-step…
Oasis & the Britpop Revolution: How Social Media is Fueling the Fashion Revival
Oasis. Roaring crowds, anthemic sing-alongs, and, of course, that swagger. But beyond the music, Oasis embodies a distinct era and style that’s experiencing a…
Beyond the Sideline: How WAGs are Shattering Stereotypes and Shaping Social Impact
For years, the term “WAG” – wives and girlfriends of high-profile athletes – conjured images of designer handbags, glossy magazine spreads, and front-row seats.…
Wear it Today, Waste it Tomorrow: The Legal Battle Against Fast Fashion and Waste Production
Envision buying a dress today, wearing it just once, and discovering it in a bin the next day. This exemplifies the harsh reality of…
