The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
New York, It’s Time to Act: The New York Fashion Act and Fashion Workers Act
Fashion is money, and New York is making every penny of it. Hosting events like the biannual New York Fashion Week, the city draws…
The Revolution of Artificial Intelligence and Fast Fashion (Shein)
Can you fathom a world without clothing? The evolution of fashion, a necessity entrenched in our daily lives for over 170,000 years, has brought…
The Rise of Gender-Neutral Fashion: Exploring the shift towards unisex clothing and its cultural impact
In the ever-evolving and dynamic world of fashion, one of the most significant changes in recent years has been the growing influence of gender-neutral…
Shades of Power: Essilor Luxottica’s Grip on the Eyewear Industry and the Nexus of Competition Laws
The eyewear industry has made its stand in the global fashion market, seamlessly blending functionality with style. Eyewear has now become a very crucial…
Guardians of Glam: Protecting Beauty Brands from Imitation
In the highly competitive and successful cosmetics market, which encompasses skincare, fragrance, makeup, and haircare products and services, novelty and brand identity play pivotal…
Form and Function: Why Sunglasses Are Making A Comeback
Fashion has always been an ever-evolving industry. From the advent of the sewing machine to the rise of e-commerce, change is an undeniable part…
Hype Culture and the Rise of Streetwear in India
Ironically, the one constant thing in the fashion world is change. Latest trends help people navigate what is considered fashionable and what is not.…
Increasing focus on Heritage: Geographical Indications and beyond
Often considered the backbone of every nation, cultural heritage is that element which defines and narrates the story of every country, differentiating the basic…
The Legal Landscape of Virtual Fashion Influencers: Would the world buy – Bot and Fashion?
Disclaimer: The article mentions the Law applicable to Jurisdiction of India The era of digital avatars is more prominent in our lives than the…
Counterfeit Fendi Products being Sold Online: Report
Fendi is a world-renowned luxury fashion brand that has been setting trends and pushing the boundaries of fashion for nearly a century. Founded in…
7 Things You Never Knew About ZARA
Zara, a Spanish retailer is famous for its fast fashion, products include clothing, accessories, shoes, swimwear, beauty, and perfumes. One of the most famous…
Fashion Law and Sustainability: A book to address sustainability from a legal perspective
In my experience as a lawyer working on finance and banking transactions (once upon a time, I have also been a lecturer in Banking…
Fashion and Workplace Dress Code: Legal Considerations and Addressing Discrimination Issues
Introduction: Fashion plays a pivotal role within society, serving as a means of reflecting individual style and facilitating self-expression. In the context of professional…
A Step-by-Step Guide to Listing Your Fashion Brand on Amazon India
Introduction: Considering the explosive rise of e-commerce, listing your brand on Amazon India might completely transform your company. A worldwide marketplace like Amazon offers…
Fashion in The Witcher: Exploring the Style of Geralt, Yennefer, and Ciri
The Witcher Season 3 is finally released. Fashion plays a significant role in portraying personalities and capturing the essence of characters in movies and…
Fashion and the French Revolution
“Liberté, égalité, fraternité” (freedom, equality, fraternity) were the phrases with which the French Revolution ended as a consequence of the confrontation between the monarchy…