The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
Unreal Humans but Real Laws – A Saga of Virtual Influencers
Virtual influencers, also known as virtual humans, have recently gained immense popularity. Some of these virtual influencers have massive followings on social media platforms.…
Why You Are a Different Size in Different Fashion Brands
Why you're different in size across brands: vanity sizing, lack of standardization, and competitive practices create inconsistent sizing in fashion retail.…
Andean Community, Fashion and Law: Ancestry in the storefront
“The man took out the dresses and placed them before me. As soon as he did, he began to cry bitterly. ‘Poor clothes’, he…
The Future of Fashion Week and The Modelling Industry
Fashion week is to industry professionals and fashion enthusiasts what World Cup is to football fans all over. One quick scroll on Instagram and…
Indian Arts: An Inspiration for Global Fashion Brands
The beauty of art is that it is timeless , it can blend with any time period and adapt to the trends, taste and…
Sustainability and Haute Couture
Haute couture and sustainability Haute couture being one of the most famous and expensive form of fashion. Known for its own fashionable way of…
Must Watch Fashion and Law Movies & Documentaries
As a fashion buff, there are many movies and documentaries out there that you MUST watch. To start with, we have made it easier…
Is wearing a Hijab culturally the same as wearing a Turban?
Everyone is now aware of the famous Karnataka Hijab Controversy. Muslim girls studying in government pre-university colleges in Udupi district, were deprived of…
Ageism in the Fashion Industry: Male vs Female Models
Historically, the fashion industry has always focused on portraying clothes with slim bodies, only hiring models that fit into the category of having the…
Are Female Models Paid More Than Male Models?
Even if there is a continuous salary disparity between men and women generally, there is at least one field where it is opposite, i.e, …
Glamour With Guilt: How Can Fashion Brands Become Sustainable?
Introduction The Indian Fashion industry has immense potential and is gradually making its mark at the global level. Indian textiles and apparels have been…
Journey of Formal Fashion
Upon asking people around me what they think ‘formal fashion’ consists of, here were some of the common responses – a black suit and…
Toxic Masculinity As A Barrier For A Sustainable Future
How are these even related? Let’s find out. When I first embarked on my sustainable living journey in the winter of 2018, I decided…
Fashion and Sustainability – Killing the planet is not “trendy”
‘My planet, my pride’, a theme as beautiful as this is often lost and forgotten about when we move with a rapid pace towards…
How Fashion Changed Over The Time – A Sneak Peek To The History
The art of making stylish garments’ is a broad definition of fashion design. However, as time has passed, the notion of ‘fashion designing’ has…
How Fashion Changes Your Life? – Top 5 Reasons That You Must Know
Fashion is significant. The economy, culture, and each and every one of us are all impacted. What you wear reveals more about who you…