Giorgio Armani v. European Union Intellectual Property Office

Giorgio Armani is a very famous luxurious brands in the world. The company had filed for the trademark registration in the EUIPO, but was objected against the registration, as it claimed that its logo had been registered as a trademark since the 1980s. the office rejected the claim of the luxury brand on the grounds that marks under consideration were visually and phonetically similar. Giorgio Armani appealed against the decision in the Court of Justice of the European Union (CJEU), which again upheld the opposition and said that though “Giorgio Armani” is an acclaimed fame in the said marks, but the marks are reasonably similar. In the case, it was a defeat for the famous brand, as the Court ruled against them regarding the dispute for registration of their trademark “Le Sac 11”. The Court observed that the concept of the said logos or marks is irrelevant for registration of the marks, and that the logo of the Armani would cause confusion.[1]

[1] https://ipcuria.eu/case?reference=C-239/20

Author: Disha Pathak
3rd year student at UILS, Panjab University, Chandigarh. My passion lies in field of futuristic laws like IP, Ethical AI and analysing socio-legal areas of interest. I’m keen in studying various cross cultures and reading classic literature.”