Apoorva Mehta, Author at Fashion Law Journal

Fashion Trend or Cry for Attention?

Our fashion industry is ever evolving, with new trends coming in every 6 months some designers have been pushing the boundaries of

August 1, 2024

by Apoorva Mehta

Fashion

Why Can’t We Let Go of Clothes? Fashion Hoarder’s Psychology

In this world of continuously evolving fashion, trends keep coming and keep going but our love for clothes is never ending. There

July 25, 2024

by Apoorva Mehta

Diverse friends having fun outdoor during summer vacations - Diversity and multiethnic community

Column·Fashion

Dopamine Dressing a Trend or Lifestyle?

With a variety of new trends in Fashion, we have a new one: Dopamine Dressing. What is Dopamine aka feel good dressing?

July 10, 2024

by Apoorva Mehta

Column·Fashion

Fashion Psychology in Bollywood: A Deep Dive into Raazi

Its been more than 5 years of but I cant get Raazi, directed by Meghna Gulzar and starring Alia Bhatt, out of

June 26, 2024

by Apoorva Mehta

silk sarees, sarees, classic sarees, banarasi saree

Fashion

Embracing Elegance: The Timeless Allure of Silk Sarees

In the realm of fashion, certain garments transcend the boundaries of time, retaining their allure and elegance across generations. Among these, the

March 26, 2024

by Apoorva Mehta

Fashion Law·Uncategorized

Fashion and Advertising Regulations: Navigating Truth, Airbrushing, and Digital Alterations

Introduction Fashion advertising is a powerful and influential force that shapes the way we perceive beauty, style, and aspiration. Yet, this realm

September 8, 2023

by Apoorva Mehta

Interviews

Fashion to Management: Exploring Harshit Kumar’s Journey from NIFT Delhi to ISB

Mr. Harshit Kumar’s passion and love for fashion drove him to NIFT Delhi where he did his Bachelors in Fashion Technology. Post

May 30, 2023

by Apoorva Mehta

How to Guides

7 Mistakes to avoid before starting your own Fashion Brand

Are you planning to launch your Fashion Brand? Starting your own company can be extremely exciting yet daunting but it comes with

March 27, 2023

by Apoorva Mehta

How to Guides

All you need to know about Brand Planning

The process of developing a strategic roadmap that outlines a brand’s positioning and perception in the marketplace is known as brand planning.

March 3, 2023

by Apoorva Mehta

Fashion Law

5 Reasons you need Celebrity/ Influencer Agreements

When a celebrity or influencer agrees to promote a product or service, they are typically entering into a binding agreement with the

October 17, 2022

by Apoorva Mehta

Fashion Law·Interviews

In Conversation with Ms. Angela Del Vecchio: Fashion Law

Angela Del Vecchio, currently the Director of LUISS LL/M in Fashion Law at Luiss Guido Carli University, Rome, Italy is an international

August 18, 2022

by Apoorva Mehta

Interviews

In Conversation with Erdem Eren, Founder – Fashion Law Institute, Istanbul

Erdem Eren, Founder of Fashion Law Institue Istanbul, completed his bachelor and master’s degree in law, later, he started his own legal

October 1, 2021

by Apoorva Mehta

Fashion Law

Standardization of the Management of The Designs Act, 2000

Introduction In our daily life we come across various kinds of designs. The first Designs Act that came in India was The

May 28, 2021

by Apoorva Mehta