Fashion Trend or Cry for Attention?
Our fashion industry is ever evolving, with new trends coming in every 6 months some designers have been pushing the boundaries of creativity and…
Why Can’t We Let Go of Clothes? Fashion Hoarder’s Psychology
In this world of continuously evolving fashion, trends keep coming and keep going but our love for clothes is never ending. There are some…
Dopamine Dressing a Trend or Lifestyle?
With a variety of new trends in Fashion, we have a new one: Dopamine Dressing. What is Dopamine aka feel good dressing? Well to…
Fashion Psychology in Bollywood: A Deep Dive into Raazi
Its been more than 5 years of but I cant get Raazi, directed by Meghna Gulzar and starring Alia Bhatt, out of my head…
Embracing Elegance: The Timeless Allure of Silk Sarees
In the realm of fashion, certain garments transcend the boundaries of time, retaining their allure and elegance across generations. Among these, the silk saree…
Fashion and Advertising Regulations: Navigating Truth, Airbrushing, and Digital Alterations
Introduction Fashion advertising is a powerful and influential force that shapes the way we perceive beauty, style, and aspiration. Yet, this realm of creativity…
Fashion to Management: Exploring Harshit Kumar’s Journey from NIFT Delhi to ISB
Mr. Harshit Kumar’s passion and love for fashion drove him to NIFT Delhi where he did his Bachelors in Fashion Technology. Post working in…
7 Mistakes to avoid before starting your own Fashion Brand
Are you planning to launch your Fashion Brand? Starting your own company can be extremely exciting yet daunting but it comes with its own…
All you need to know about Brand Planning
The process of developing a strategic roadmap that outlines a brand’s positioning and perception in the marketplace is known as brand planning. It entails…
5 Reasons you need Celebrity/ Influencer Agreements
When a celebrity or influencer agrees to promote a product or service, they are typically entering into a binding agreement with the company. This…
In Conversation with Ms. Angela Del Vecchio: Fashion Law
Angela Del Vecchio, currently the Director of LUISS LL/M in Fashion Law at Luiss Guido Carli University, Rome, Italy is an international fashion lawyer.…
In Conversation with Erdem Eren, Founder – Fashion Law Institute, Istanbul
Erdem Eren, Founder of Fashion Law Institue Istanbul, completed his bachelor and master’s degree in law, later, he started his own legal firm in…
Standardization of the Management of The Designs Act, 2000
Introduction In our daily life we come across various kinds of designs. The first Designs Act that came in India was The Patterns and…