The Functionality Doctrine: Utilitarian and Aesthetic Functionality Explained
A brand can build a famous look around a feature that also does useful work. A red sole helps a shoe stand out on…
Monetizing Colors: Value to Trademarked Colors
An exposition of monetizing colours shall be deemed unfinished without synopsis of the words and concepts individually for better understanding. The word “monetize” refers…
Fashion in the Metaverse: From Piracy to Privacy
Locked away in our homes for more than a year, a lot has changed. We’ve witnessed a rapid increase in demand for all things…
Sustainable Fashion in Africa: How Far?
Abstract In the last few years, more and more information has come to light regarding just how damaging the fashion industry has been to…
What are your Intellectual Property Rights in Africa?
It is of no doubt today that the African continent is fast becoming the new talk for global civilization. The question of how do…
Possible Impacts of India’s upcoming E-Commerce policies on Fashion Brands
We are in 2021 and the fashion industry is undergoing a fundamental shift towards consumption. The question of who makes your clothes has never…
Fashion and Retail related Bankruptcies
Retail “Bankruptcy filing under Chapter 11 of United States Bankruptcy Code”[1] of different Fashion and Retail company first happened later in the mid-year 2016,…
Combatting Luxury Goods Smuggling
Note: The laws mentioned in the article applies to the Republic of India. Smuggling is a massive global problem that affects every industry sector…
Need for better regulation of the Non-surgical Cosmetic Industry (Botox injections, chemical peels, laser treatment, etc.)
The past decade has witnessed a skyrocketing spurt in advertising as an industry and enterprise. The rampant usage of advertisement and marketing has resulted…
Tokenising Fashion: NFTs in the Fashion Industry
NFTs (Non-Fungible Tokens) have been around for about 9 years but have recently become more noticeable and used in various industries, including the art…
Lipstick and Intellectual Property Rights
“Flowers in the city are like lipstick on a woman — it just makes you look better to have a little colour.” -Former First…
Fashion Design & Imitation – Here Is How a Fashion Designer Can Protect The Designs Unofficially
“Imitation Is The Highest Form Of Flattery” – COCO CHANEL Does this imply that the fashion business is less concerned with intellectual property…
Christian Louboutin and The Single Colour Trademark Battle
The gorgeous red soles shoes made by the fashion designer Christian Louboutin which grace runaways have been the subject of numerous court proceedings and…
Read to Know: Rights of a Fashion Model
A model’s life appears to be the finest type of life one could live; but there is a lot that goes on when the…
Fashion Influencers and Law
Fashion influencers and Fashion enthusiasts love Instagram when it comes to getting inspiration for outfits. With Instagram reels have turned into an endless virtual…
Fashion Photographers and their Rights
Without photographs, fashion would be nothing. Photographers play a key role in the fashion industry and that is why we need to make them…
Amazon launches IP Accelerator programme in India to help businesses secure Trademark
Amazon announced the beginning of its Intellectual Property Accelerator (IP Accelerator) programme in India on 4 July 2021, which would give sellers who are…