Quality Control: A Brand’s Indispensible Formula
“The Difference Between Style and Fashion is Quality” – Giorgio Armani Quality is a part of the formula for a well-established fashion brand. This…
How to Spot Fake Reviews?
Riaz a 53 year old professional, wanted to gift his wife a new mobile. He was spoiled for choices and just couldn’t decide. Friends,…
Iconic Fashion Brands We Miss
The most iconic fashion companies and designers endure because they held important positions in fashion history. These celebrities relished the special opportunity to shape…
5 Reasons You Need A Fashion Lawyer Before Starting Your Own Boutique
A clothes boutique is typically significantly smaller than a standard clothing business, creating a more intimate atmosphere. With your boutique, you attract consumers who…
The Piracy Paradox And Public Domain In The Fashion Industry
Introduction: The fashion industry is well known to be a multi-billion dollars’ worth business filled with glamor, art and what not. The very significant…
5 Reasons you need Celebrity/ Influencer Agreements
When a celebrity or influencer agrees to promote a product or service, they are typically entering into a binding agreement with the company. This…
Decathlon reverses its name in 3 Belgian cities to promote ‘reverse shopping’
Decathlon is read “NOLHTACED” when written backwards, and the company hopes that this marketing strategy would inspire customers to engage in “reverse shopping.” The name…
Website Selling First Copies Of Popular Footwear Brands On Discount, Ordered To Be Blocked By The Delhi High Court
In the recent Interim Judgment of the Delhi High Court, the popular USA Brand, New Balance, had approached the court against first copies of…
Is wearing a Hijab culturally the same as wearing a Turban?
Everyone is now aware of the famous Karnataka Hijab Controversy. Muslim girls studying in government pre-university colleges in Udupi district, were deprived of…
How To Prevent a Data Breach In Fashion Branding
After the ALPHV ransomware gang, also known as the BlackCat ransomware gang, was able to successfully steal Moncler’s information, the Italian luxury clothing company…