Phygital Fashion Weeks – the new reality?
The Pandemic has led every sector to reinvent, restructure and innovate themselves. With creativity and innovation being the heart of the fashion industry, fashion…
In Conversation with Erdem Eren, Founder – Fashion Law Institute, Istanbul
Erdem Eren, Founder of Fashion Law Institue Istanbul, completed his bachelor and master’s degree in law, later, he started his own legal firm in…
Protected: Step by Step Guide to Building a Fashion Brand from Scratch
There is no excerpt because this is a protected post.…
Why Fashion weeks are Important for fashion brands
“Fashion is like eating, you shouldn’t stick to the same menu” Fashion is one of the most dynamic, creative and rapidly growing industry and…
Interview: How Dhirendra Singh is busting some of the Biggest Counterfeiting Syndicates?
Dhirendra Singh is an Advocate and Founder Director of Brand Protectors India Pvt Ltd. From the forces to legal practice, corporate legal and ultimately…
Most Controversial Fashions Shows in the Industry
Is there any “fashion” without getting people talking? The history of fashion has been accompanied with various scenarios of fashion controversies and styles. The…
Pink Tax: How Women are paying more for Fashion
The “pink-tax” refers to a phenomenon in which women consumers pay an additional price for products and services that are similar and equivalent to…
Is the fashion industry age-inclusive?
The past decade has seen exponential growth in push towards inclusivity in the fashion industry. The consumer consciousness has opened up its eyes towards…
Greenwashing by Fast Fashion Brands: Are they really concerned about Environment?
In a recent interview with Vogue Scandinavia Greta Thunberg, the Swedish climate activist strongly condemned the fashion industry for being one of the biggest…
“Fake Famous” Influencers and How to identify them?
Picture this: You are scrolling through Instagram and stumble upon a rather humdrum post of an XYZ brand you’ve never heard of. The determined…