Influencers bring on the spirit of print magazines digitally with their content tailored to new or experimental styles they want to share with a wider audience. Here are 10 fashion influencers that will excite you to press the follow button to stay updated with fashion.
Susie Lau
Susie Lau is a fashion blogger based in London. In January 2011, she founded Style Bubble, which discusses her personal experience with fashion and raises awareness of young and unheard talent in the fashion world. She now regularly posts on her Instagram that has 699,000 followers covering fashion weeks around the world, keeping her audience updated with the creative directors of luxury brands at events she attends. She is also the current Digital Editorial Director at System Magazine.
Via Instagram @susiebubble
Leonie Hanne
Starting as a strategy consultant, Leonie Hanne focuses on travel and fashion content with frequent updates on style inspiration for different occasions. She has done viral projects for Louis Vuitton, a campaign photoshoot for Fendi, and an Instagram takeover on Dior. Her Instagram has 4.8 million followers, and her TikTok has 1.7 million followers, which makes her one of the most followed fashion influencers in the world.
Via Instagram @leoniehanne
Masoom Minawala Mehta
Masoom Minawala Mehta created #SupportIndianDesigners, a non-profit initiative that supports Indian designers has over 600,000 posts. She raises global recognition for Indian fashion through her content, walked the Cannes Festival Red Carpet, and is a UN Women India Generation Equality Ally. Her Instagram has 1.3 million followers, and her YouTube has 51.9k subscribers.
Via Instagram @masoomminawala
Yoyo Cao
Yoyo Cao is a fashion influencer from Singapore, with style that’s truly chic and modern, bringing together high fashion and everyday wear. She brought global fashion attention to Singapore. She has collaborated with high-end brands, fronted international fashion magazines, and built an international following through the curated content on Instagram with 501,000 followers and innovative designs she produces under her label, Exhibit.
Via Instagram @yoyokulala
Nicole Warne Shadbolt
Starting out as an Australian fashion blogger, Nicole Warne Shadbolt built her empire with her brand known as Gary Pepper Girl. She is known for selling vintage threads and curating her colorful feminine style. Balancing motherhood and fashion in NYC, she won Marie Claire’s Woman of the Year award in 2024 and BOSS’s #BeYourOwnBoss campaign. Her Instagram has 2.3 million followers and her Facebook has 353,000 followers.
Via Instagram @nicolewarne
Tamu McPherson
Tamu McPherson created All the Pretty Birds from observing street style in Milan during the international fashion weeks. She has made style and beauty accessible and has provided this platform since 2008. She also calls on the fashion industry to stop working towards excluding underrepresented groups. Tamu’s Instagram has 529,000 followers, and her TikTok has 16.6k followers.
Via Instagram @tamumcpherson
Alyssa Coscarelli
Alyssa Coscarelli is a digital fashion entrepreneur who shares her passions for fashion and photography. Alyssa’s Instagram has 325,000 followers, and she is the owner of Infinite, with which she has collaborated on projects that were limited-edition work from rising designers influenced by indie brands. Adding to her work on Instagram, she expanded her content creation into YouTube, uploading her first video in June of 2024 with 885 subscribers.
Via Instagram @alyssainthecity
Sara Crampton
Harper and Harley is an Australian-born online influencer named Sara Crampton, popular for her fashion minimalism and usually utilizing black, white, and grey within a monochromatic palette. She is behind the online shop and website, the UNDONE, whose mission is to compile fashion pieces online through the expression of minimalism. She has 501,000 followers on Instagram, and 2,791 followers on TikTok.
Via Instagram @harperandharley
Santoshi Shetty
Santoshi Shetty is a leading Indian fashion influencer. She presents her audience with a mix of bohemian elegance and modern minimalism through bold, experimental silhouettes, earthy tones, and eclectic layering. The style icon effortlessly fuses high-end fashion with streetwear, incorporating elements of Indian and international inspirations. With over 713,000 followers on Instagram, she has collaborated with numerous brands and expanded her brand to include yoga and wellness.
Via Instagram @santoshisetty
Julia Berolzheimer
Julia Berolzheimer is both a fashion entrepreneur and an influencer. She is popular for her classic high look.She is the CEO and owner of a website called Julia Berolzheimer, where she posts content about beauty, fashion, and lifestyle. Additionally, she co-founded an online shop named Parterre that specializes in fashion and home accessories. Her Instagram has over 1 million followers on Instagram where she gives fashion insights.
Via Instagram @juliaberolzheimer
Author name: Salomée Levy, Intern at Fashion Law Journal