Fashion Law Journal
The growing global concern over the extravagance of couture highlights an undeniable truth—Corporate Social Responsibility (CSR) is no longer an option in fashion; it’s a necessity. As sustainability shifts from a marketing buzzword to a necessity, CSR has taken on a multifaceted role. The fashion world, with its Renaissance-like character, requires a holistic and closely knit CSR framework to address the industry’s deep-rooted inequalities, environmental footprint, and consumer expectations.
Intergenerational equity has led over 91% of consumers to become vigilant watchdogs, scrutinizing the social responsibility endeavors of their favorite fashion houses and labels.[1] Take Adidas and Stella McCartney for example —their collaboration in reusing leftover fabric has set a benchmark for responsible fashion.[2] As American economist Howard Bowen pointed out, an industry plagued by ethical dilemmas must align CSR with societal values.
But is the industry truly listening? The integration of ethics into the fashion industry necessitates due diligence, ethical trade practices, transparency in green washing claims, and genuine brand-consumer communication. Unethical practices remain rampant- Hermès’ controversial and condemned use of alligator skin in gruesome, gilded watch straps; Gap’s undisclosed employee working conditions; ASOS’s infamous employment of child labor; and the staggering 10 million tons of CO₂ emissions from Nike and Zara.[3] These aren’t just statistics; they’re stark reminders that fashion’s impact extends far beyond the runway.
Today, the call for fashion transcends exquisite leathers and synthetic fibers, advocating instead for a responsible and inter-generational approach to fashion. It’s no longer just about who’s wearing what, but how and at what cost. The era of blind luxury is fading, replaced by a demand for conscientious couture and sustainable style. Fashion’s true elegance lies not in excess, but in a conscience woven with sustainability.
[1]Sarika Singh, Unraveling the Impact of Corporate Social Responsibility in Fashion, Rural Handmade (Feb. 24, 2024), https://ruralhandmade.com/blog/unraveling-the-impact-of-corporate-social-responsibility-in (last visited June 13, 2024)
[2] Ryan Moschetti, Corporate Social Responsibility in the Fashion Industry, BU PRLab (Mar. 25, 2019), https://www.bu.edu/prlab/2019/03/25/corporate-social-responsibility-in-the-fashion-industry/ (last visited June 14, 2024)
[3] Sustainably Chic, Fast Fashion Brands to Avoid, Sustainably Chic, https://www.sustainably-chic.com/blog/fast-fashion-brands-to-avoid (last visited June 14, 2024)
Author Name: Aastha Kastiya
