Q Productions v. SHEIN: Trademark and Publicity Rights in Fast Fashion
When a company like SHEIN gets sued over celebrity merchandise, it’s easy to assume the story is simple: someone sold shirts they weren’t supposed…
Star Athletica LLC v. Varsity Brands Inc.
The principles laid down in Star Athletica LLC v. Varsity Brands Inc. offered a much needed explanation over the question – what is the…
Protecting Intellectual Capital: The Global fight Against Trademark and Patent Trolls
The Global Challenge of Trademark and Patent Trolling In today’s interconnected global marketplace, the phenomenon of trademark and patent trolling has emerged as a…
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson…
How Fashion Trends are impacted by the Economy?
It’s been no secret that ever since Covid-19 took over the world the economy has not been great. With rising costs of living, low…
The Rise and Impact of Dupe Culture in Fashion
Introduction In the ever-evolving landscape of fashion, trends not only dictate the latest most happening styles but also consumer behavior. Among the myriad of…
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
Fendi Adele S.r.l. v. Ashley Reed Trading, Inc. case study
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Airing the Dirty Laundry behind Fashion Companies’ Supply Chains
Fashion, design, and production is often perceived as an attractive and glamorous industry, filled with the best creative minds. Consumers only see the bright…
Adaptive Fashion: Designing for Accessibility and Inclusivity
Fashion is understood as a form of self-expression and a display of individuality that allows a person to feel comfortable and confident in their…
“Pop-Up” the Relationship: The Future of Fashion is in Experiential Retail
Our lives are made up of fleeting moments; hence, we want to forever capture the best ones. These moments can be stored not only…
NFTs and Fashion: Are they NFTreasure or NFTrojans
The fashion industry is known for its adaptiveness and capitalization on the latest trends. May it be biotechnology, activism, or sustainability. Also, art and…
IP And usage Rights For User-Generated Content (UGC)
Introduction In today’s digital age where everyone is armed with a smartphone and social media platforms and online communities thrive, creating, and sharing content…
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but…
Why Are Sheepskin Boots Such a Winter Staple?
Sheepskin boots have been a winter staple for decades, and for good reason. These boots are not only stylish but also provide warmth and…
Copyright’s tattoo industry dilemma: Miles Davis Tattoo case through an Indian perspective
Various communities used to ink their bodies as a cultural identity. Santhals in West Bengal, Baiga Women cultural tattoos in MP and Labyrinth Ritual…