The Old Money & Mob Wife Aesthetic
Old Money What is old money? Even though it contains the word money, the old money aesthetic is much more than simply being wealthy.…
Case Study: Psychological Insights into Louis Vuitton’s Consumer Behavior
Louis Vuitton, as a high-end luxury brand, can be examined through various psychological lenses, including consumer behavior, brand loyalty, and the influence of social…
Intellectual property rights and fashion: What Cleveland State learners need to know
Understanding intellectual property (IP) rights is crucial for anyone in the fashion industry. IP rights can protect your unique designs and brand identity, ensuring…
Fashion Sense: How To Dress For High Rolling Establishments
Keen to check out the finer things in life? I can’t think of any tip more important than this one: dress for the deal.…
Hells Angels v. Alexander McQueen
Parties- Plaintiff: Hells Angels Motorcycle Corporation Defendants: Alexander McQueen Trading Limited, Saks Incorporated, Zappos.com, and various retailers. Facts- The Hells Angels Motorcycle Corporation (HAMC)…
Trademark Epiphany in Tiffany v Costco
Case Background The case involves diamond engagement rings sold at Costco using the trademarked term TIFFANY. In November 2012, a customer alerted Tiffany to…
Star Athletica LLC v. Varsity Brands Inc.
The principles laid down in Star Athletica LLC v. Varsity Brands Inc. offered a much needed explanation over the question – what is the…
Protecting Intellectual Capital: The Global fight Against Trademark and Patent Trolls
The Global Challenge of Trademark and Patent Trolling In today’s interconnected global marketplace, the phenomenon of trademark and patent trolling has emerged as a…
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson…
How Fashion Trends are impacted by the Economy?
It’s been no secret that ever since Covid-19 took over the world the economy has not been great. With rising costs of living, low…
The Rise and Impact of Dupe Culture in Fashion
Introduction In the ever-evolving landscape of fashion, trends not only dictate the latest most happening styles but also consumer behavior. Among the myriad of…
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
Fendi Adele S.r.l. v. Ashley Reed Trading, Inc. case study
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Airing the Dirty Laundry behind Fashion Companies’ Supply Chains
Fashion, design, and production is often perceived as an attractive and glamorous industry, filled with the best creative minds. Consumers only see the bright…
Adaptive Fashion: Designing for Accessibility and Inclusivity
Fashion is understood as a form of self-expression and a display of individuality that allows a person to feel comfortable and confident in their…
“Pop-Up” the Relationship: The Future of Fashion is in Experiential Retail
Our lives are made up of fleeting moments; hence, we want to forever capture the best ones. These moments can be stored not only…