The Old Money & Mob Wife Aesthetic
Old Money What is old money? Even though it contains the word money, the old money aesthetic is much more than simply being wealthy.…
NFTs and Fashion: Are they NFTreasure or NFTrojans
The fashion industry is known for its adaptiveness and capitalization on the latest trends. May it be biotechnology, activism, or sustainability. Also, art and…
IP And usage Rights For User-Generated Content (UGC)
Introduction In today’s digital age where everyone is armed with a smartphone and social media platforms and online communities thrive, creating, and sharing content…
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but…
Why Are Sheepskin Boots Such a Winter Staple?
Sheepskin boots have been a winter staple for decades, and for good reason. These boots are not only stylish but also provide warmth and…
Copyright’s tattoo industry dilemma: Miles Davis Tattoo case through an Indian perspective
Various communities used to ink their bodies as a cultural identity. Santhals in West Bengal, Baiga Women cultural tattoos in MP and Labyrinth Ritual…
Technology Integration Challenges in the Fashion Supply Chain
In the dynamic world of fast fashion, wherein the trends of fashion constantly evolve, and the consumer expectation desires an assortment of clothing options…
Crafting Protection: Intellectual Property in the Fashion World
Fashion is defined as “the cultural construction of the embodied identity.” Fashion is form of art, principally driven by creation and innovation for ages,…
Five Historical Fashion Icons and Their Legacies
In the ever-evolving history of fashion, some individuals have transformed fashion trends into legacies by leaving inspiration for future generations. They made sure that…
What’s The Story Behind The Invention Of The Bikini?
It’s been Seventy-five years since the bikini debuted in the fashion world. Today, it is one of the favourite items of women who wish…
Chanel Wins Over Reseller What Goes Around Comes Around: A Blow To Resellers?
Chanel has once again gained the media spotlight through its fierce way of protecting its IPR and brand reputation. The iconic French Luxury House…
Nike Battle For “Footware”: Innovation Vs Monopoly
In the highly competitive world of athletic footwear and apparel, Nike is known for blending aesthetics and technology, resulting in cutting-edge designs that are…
Luxury Brand Study : CHANEL
Chanel, one of the most famous luxury brands in the world, is known for its elegance and timeless design. Chanel was founded by the…
Modern Slavery: The Vicious Cycle In The Supply Chain Of Fashion Industry
The fashion industry, one of the multi-billion industries in the world which employs millions of population, holds a dark secret of complicity in the…
Digital Influencer Contracts: Relevant Aspects and Legal Protection
The emergence of digital influencers has profoundly reshaped advertising and brand promotion. As influencers become key figures in modern marketing strategies, the legal frameworks…
More Than Just a Pretty Face: Scarlett Johansson’s Fight for Equal Pay in Hollywood
Scarlett Johansson. The name conjures up images of a captivating actress who has graced our screens for over two decades. From her breakout role…
The Marc Jacobs Tote Bag Controversy
The iconic bag was introduced by Mac Jacobs into the world of fashion and luxury in the year of 2019. This bag soon after…