Why Fashion weeks are Important for fashion brands
“Fashion is like eating, you shouldn’t stick to the same menu” Fashion is one of the most dynamic, creative and rapidly growing industry and
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Pink Tax: How Women are paying more for Fashion
The “pink-tax” refers to a phenomenon in which women consumers pay an additional price for products and services that are similar and equivalent to
Is the fashion industry age-inclusive?
The past decade has seen exponential growth in push towards inclusivity in the fashion industry. The consumer consciousness has opened up its eyes towards
Greenwashing by Fast Fashion Brands: Are they really concerned about Environment?
In a recent interview with Vogue Scandinavia Greta Thunberg, the Swedish climate activist strongly condemned the fashion industry for being one of the biggest
“Fake Famous” Influencers and How to identify them?
Picture this: You are scrolling through Instagram and stumble upon a rather humdrum post of an XYZ brand you’ve never heard of. The determined
The Taliban Effect: Evolution and Devolution of Fashion in Afghanistan
“In difficult times, fashion is always outrageous.” —Elsa Schiaparelli Fashion is a tool that has been used time and again to portray power, style,
Exclusivity of Luxury Brands in Fashion Industry
While business success of most brands is usually measured by how large the consumer base is, the same is not the case for luxury
Drug-Culture in Fashion: An Addiction?
When one speaks of an addiction, it is usually to refer to a cycle of indulgence in noxious behavior, or, in other terms, a
Expectation from Mega Integrated Textile Region and Apparel (MITRA) announced by India under Union Budget FY22
With the objective of rendering the Indian textile industry globally competitive, the government put forth a scheme by way of the Union Budget 2022
Shift to Secondhand Fashion
“Resale is here to stay” – James Reinhart, CEO of ThredUp During the lockdown, the second-hand fashion industry has witnessed a boom with time,
All you Need to Know about Sabyasachi x H&M: From Backlash to Apology
A much-anticipated collaboration between Indian couturier Sabyasachi and fast fashion company H&M debuted recently to much hype. The Indian designer Sabyasachi Mukherjee and Swedish
LGBTQ+ Inclusion in the Fashion Industry
The concept of inclusivity when inculcated on a personal level can make any group feel worthy and loved, imagine the power inclusivity on a
How Fashion brands survived during Covid-19?
Introduction The onset of COVID-19 brought about drastic changes in not only the lives of people but also, left a huge impact on industries
Dior 2021’s Byculla Roots: How better fashion laws can attract more revenues
India is known for its passion of craft and robust sense of artistic culture. The recent Dior Couture Autumn Winter 2021-22 show was a
Resale of Fashion Products: To Be or Not to Be, That is the Question
We have seen that product of the Covid-19 the fashion industry, textile and fashion retail is in full transformation in which on one hand
Inclusive Revolution in the Fashion Industry
Talk about being provocative, exploitative, imperative, accessible, and most importantly, inclusive! With diversification and increased awareness, there is so much diversity in today’s time,
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For 2025, Pantone has selected PANTONE 17-1230 Mocha Mousse, a