Images of red carpets, dazzling stilettos, and shoes that make you feel like you can conquer the world.
That’s Jimmy Choo.
Now, the brand is revisiting its roots with the Jimmy Choo Archive Collection Launch, bringing back some of its most beloved and influential designs for a new generation. Let’s take a peek inside this treasure trove.
Unveiling the Jimmy Choo Archive: A Deep Dive into Inspiration
What makes the Jimmy Choo archive so special? It’s more than just a repository of past designs; it’s a window into the evolution of shoe design, reflecting trends in fashion and the changing desires of women over the years. This collection isn’t just a simple re-release; it’s a carefully curated selection of styles that continue to resonate with a modern sensibility.
Sandra Choi, the Creative Director of Jimmy Choo, played a central role in selecting and updating these iconic pieces. Her vision was to retain the essence of the original designs while incorporating contemporary touches. In an interview, Choi explained, “We went back to the very beginning, examining sketches, photographs, and original samples. The goal was to capture that initial spark of creativity and translate it into something relevant for today.” She emphasised respecting the legacy of Jimmy Choo himself and the influential role he played in shaping the brand’s aesthetic. He had a keen eye for proportions and a dedication to craftsmanship that continues to inspire the design team.
Iconic Silhouettes Reimagined
So, what can you expect from this much-anticipated collection? Think statement sandals with intricate embellishments, classic pumps with a modern twist, and party-ready platforms that scream confidence. The re-released styles include:
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The Strappy, 1997:
This iconic heel was first launched as part of the brand’s Spring/Summer collection. This iconic style is known for its sexy heel, combining a thong sandal base with minimal, criss-crossing straps designed to flatter the leg. The price for the Strappy is 750€.
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The Leo, 1998:
This strappy heel was launched in 1998. It is an iconic archival style that has been re-issued and is available in various colours and materials. The Leo sandal is known for its barely-there silhouette and has been immortalised in popular culture, particularly in the opening sequence of “Sex and the City”.
The price for the Leo is 750€.
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The “72138”, 1998:
The reissued version of the iconic feathered heel mimics the original lilac suede with dreamlike feathers, marking the first time it’s returned to production since its debut in 1998. The price for the 72138 is 850€.
These are just a few examples. The collection includes a range of heels, flats, and accessories, each carrying the distinct DNA of Jimmy Choo’s design ethos.
Material Innovation Meets Heritage
While the designs stay true to their original spirit, the materials have been thoughtfully updated to meet contemporary standards of quality and comfort. Expect to see the use of premium Italian leather, supple suedes, and innovative textiles. The Viola pump, for example, incorporates a memory foam insole for added cushioning, a subtle but significant upgrade. Many of the shoes also use sustainable leather sourced from tanneries with strong environmental practices.
From Archive to Atelier: The Journey of a Design
The process of bringing these archive designs back to life is fascinating. Each piece undergoes a rigorous review process, ensuring that every detail is faithful to the original while also meeting modern production standards. Skilled artisans in Italy meticulously craft each shoe, upholding the brand’s commitment to quality. The process involves recreating original lasts, sourcing authentic materials (or close equivalents), and painstakingly recreating complex embellishments.
The Modern Woman’s Shoe Closet: Why the Jimmy Choo Archive Collection Resonates Today
Why is this Jimmy Choo Archive Collection launch so relevant now? In a world of fleeting trends, these timeless designs offer enduring style and elegance. They’re a reminder that true craftsmanship and attention to detail never go out of fashion. The collection provides pieces that blend easily into everyday wardrobes while also offering statement options for special occasions.
The Jimmy Choo Archive Collection is available for purchase online at JimmyChoo.com and in select Jimmy Choo boutiques worldwide. Don’t miss your chance to own a piece of fashion history!
