Birkinonomics: How Fashion Became an Asset Class
When Fashion Meets Finance In the infamous Bollywood Film “Zindagi Na Milegi Dobara”, a memorable scene depicting the purchase of a Hermès Kelly bag…
Star Athletica LLC v. Varsity Brands Inc.
The principles laid down in Star Athletica LLC v. Varsity Brands Inc. offered a much needed explanation over the question – what is the…
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson…
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but…
Understanding Intermediary Liability via Christian Louboutin SAS v. Nakul Bajaj & Ors
E-commerce has no precise definition, but it is essentially any form of business conducted electronically. Numerous luxury and fashion firms have their own websites…
10 Landmark Cases In The Fashion Industry
Star Athletica, LLC vs. Varsity Brands, Inc. Issue: Are the graphics copyrightable if printed on a commodity or not? It is a U.S. court…
A Victory for Brands: Hermes Wins U.S. Trademark Trial over “MetaBirkins” NFT
A Manhattan federal jury on Wednesday concluded that artist Mason Rothschild’s non-fungible token (NFT) versions of the famous Hermès’ Birkin bags violated the French…
Stella x Sex Education: Breast Cancer Awareness 2021
One of the leading female designers in the business, Stella McCartney, has established a global brand with her British approach of tailoring with a…
The Story of the Iconic Tiffany’s Blue Color
Tiffany and Co, what does the name make you think of? Engagement rings, fancy jewelry and Tiffany Blue. One of the world’s most iconic…
The Taliban Effect: Evolution and Devolution of Fashion in Afghanistan
“In difficult times, fashion is always outrageous.” —Elsa Schiaparelli Fashion is a tool that has been used time and again to portray power, style,…
Fashion and Retail related Bankruptcies
Retail “Bankruptcy filing under Chapter 11 of United States Bankruptcy Code”[1] of different Fashion and Retail company first happened later in the mid-year 2016,…
Christian Louboutin and The Single Colour Trademark Battle
The gorgeous red soles shoes made by the fashion designer Christian Louboutin which grace runaways have been the subject of numerous court proceedings and…
Zara’s Global Success Story: The Secret of the Leading Fashion Merchandise
Zara is one of the world’s most successful fashion retail brands – if not the most successful one. With its dramatic introduction of the…