Fashion Law Journal
Fashion has long been an integral part of television, serving as a visual representation of character development, societal influence, and cultural movements. From high couture to street-style aesthetics, TV shows have continuously shaped and mirrored the ever-evolving world of fashion. These shows not only set trends but also became synonymous with iconic styles that transcend their screen time. Below, we explore ten shows that have left an indelible mark on the fashion industry.
Gossip Girl
A show synonymous with luxury and exclusivity, Gossip Girl showcased the opulence of Manhattan’s elite. From Blair Waldorf’s preppy, structured silhouettes to Serena van der Woodsen’s effortless boho-chic ensembles, the show redefined aspirational fashion. Designers like Chanel, Marc Jacobs, and Valentino played an integral role in crafting the show’s aesthetic, making it a fashion reference for years to come. One of the most memorable looks was Blair’s red Oscar de la Renta gown in Season 4, a symbol of her high-fashion elegance, while Serena’s sequined gold Georges Chakra dress at the White Party set the tone for her free-spirited yet sophisticated style.
Sex and the City
A pioneering force in television fashion, Sex and the City revolutionized the way fashion was integrated into storytelling. Carrie Bradshaw’s bold experimental looks, often featuring Manolo Blahniks and vintage Dior, created a movement that encouraged self-expression through clothing. The show’s style remains a blueprint for fearless, high-end dressing. Carrie’s iconic newspaper print dress by John Galliano for Dior became an unforgettable moment in TV fashion, while her tulle tutu ensemble in the opening credits set the stage for her whimsical and adventurous wardrobe.
Emily in Paris
The French aesthetic has always captivated audiences, and Emily in Paris brought it to the forefront with a modern twist. A mix of flamboyant prints, bold accessories, and quintessentially Parisian elegance, Emily’s wardrobe celebrates maximalism while paying homage to classic European fashion houses like Balmain and Chanel. One of the most talked-about outfits was Emily’s Eiffel Tower-print shirt paired with a red beret, epitomizing the show’s playful approach to French fashion. Her checkered jacket by Veronica Beard and pink floral dress by Giambattista Valli also made waves in the fashion world.
Euphoria
A cultural reset in the realm of fashion, Euphoria introduced an avant-garde approach to personal style. Glitter-infused makeup, futuristic silhouettes, and Y2K-inspired ensembles set the tone for a new wave of experimental dressing. Each character’s wardrobe tells a deeply personal story, reflecting the raw, unfiltered nature of their journeys. Rue’s oversized vintage T-shirts and Converse sneakers embodied her effortless, grunge-inspired aesthetic, while Jules’ eclectic mix of pastel hues and ruffled tops became a signature look. Maddy’s daring black cut-out dress in Season 2 was an instant fashion moment that cemented her status as the show’s style icon.
Mad Men
A nostalgic trip into the refined world of 1960s fashion, Mad Men delivered impeccable tailoring and timeless sophistication. Joan Holloway’s figure-hugging dresses, Don Draper’s classic suits, and Betty Draper’s polished ensembles captured the essence of mid-century glamour, influencing a revival of vintage aesthetics in modern fashion. Joan’s red fitted pencil dress remains one of the most striking looks, embodying her confidence and femininity. Betty’s Grace Kelly-inspired floral dresses and pearls created a timeless and elegant image that defined her character.
The Crown
Royal elegance reigns supreme in The Crown, where historical accuracy meets sartorial excellence. From Queen Elizabeth’s regal coats to Princess Diana’s unforgettable ’80s power looks, the show meticulously recreates some of the most iconic fashion moments of the British monarchy. Diana’s revenge dress—a sleek black off-the-shoulder gown—became one of the most iconic moments in fashion history. Her pastel pink suit, a tribute to her signature polished style, also stood out as a perfect blend of royal poise and modern elegance.
Bridgerton
A fusion of period drama and high fashion, Bridgerton redefined Regency-era aesthetics with a modernized twist. Embellished empire-waist gowns, intricate lace detailing, and pastel color palettes became an instant hit, inspiring a resurgence of romantic, vintage-inspired dressing in contemporary fashion. Daphne’s powder blue ballgown adorned with delicate embroidery epitomized the show’s romantic appeal, while Queen Charlotte’s extravagant wigs and jewel-encrusted dresses added an opulent flair that made the show a visual delight.
American Horror Story: Coven
Dark, mysterious, and unapologetically stylish, Coven delivered some of television’s most memorable fashion moments. The all-black ensembles, wide-brimmed hats, and sleek silhouettes exuded power and intrigue, solidifying the show’s status as a gothic fashion inspiration. Fiona Goode’s striking red power suit added a commanding presence, while Myrtle Snow’s eccentric orange outfit and oversized round glasses made her one of the most distinctive fashion figures in the series.
Dynasty (Reboot)
Opulence meets excess in Dynasty, where high fashion is a weapon of power. Dripping in luxury brands like Balmain, Versace, and Gucci, the characters embody the essence of modern glamour, making every scene a sartorial spectacle. Fallon Carrington’s dramatic gowns, like her golden Elie Saab dress, exuded pure wealth and extravagance. Alexis’ sharp-shouldered metallic suits further reinforced the show’s bold, power-dressing ethos.
Killing Eve
A masterclass in power dressing, Killing Eve is as much about style as it is about suspense. Villanelle’s wardrobe, filled with unexpected silhouettes, statement prints, and luxurious textures, transforms her into a high-fashion enigma, proving that even an assassin can be a style icon. Her pink tulle Molly Goddard dress, paired with combat boots, became an instant classic, blending femininity with rebellious energy. The structured green Dries Van Noten suit she wore while wreaking havoc exuded confidence and unpredictability.
Fashion in television is more than just clothing—it’s a storytelling device, a cultural touchstone, and a source of inspiration. These shows have not only influenced runways but have also left an everlasting impact on how fashion is perceived and embraced in everyday life.
Author name: Prisha Mehta
