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From Campus to Closet: How Universities Became Fashion Brands
MY THEATRE by Dariia Bila — Paris Fashion Week Debut

MY THEATRE by Dariia Bila — Paris Fashion Week Debut

Dariia Bila Dariia Bila

On 6 March, Ukrainian designer Dariia Bila presented her brand MY THEATRE by Dariia Bila to the Parisian audience for the first time during Paris Fashion Week. The debut combined a retrospective showcase of five archive collections with the presentation of her newest line.

The event was staged as an immersive performance at the intersection of fashion, theatre, and art — a reflection of Bila’s 17-year theatrical career. In this space, garments become characters, and the runway transforms into a living stage.

The Show 

The evening opened with a live orchestral performance featuring excerpts from Modelle by Hans Zender. Actress Larisa Rusnak (Ivan Franko National Academic Drama Theatre) appeared in a short theatrical scene, blurring the line between performer and spectator.

The audience then witnessed a retrospective of MY THEATRE’s past collections, tracing the evolution of the brand. A highlight of the evening was a musical performance by Onuka, whose soundscape amplified the immersive atmosphere of the show.

As always, craftsmanship remained central to the brand: hand-crafted buttons, intricate embroidery, silk, velvet, brocade, and wool — each look representing dozens of hours of artisanal labor. The evening culminated with the unveiling of the new Collection №6.

About The Collection 

Collection №6 continues the core philosophy of MY THEATRE: conscious garment creation emphasizing craftsmanship, texture, and emotional depth.

The collection draws inspiration from the opera The Tales of Hoffmann, for which Dariia Bila previously designed stage costumes. Exploring love, illusion, and the inner world of a woman, the opera became the conceptual foundation of the collection.

The palette begins with shades of grey — initially unsettling, but ultimately forming the backdrop from which a new heroine emerges. At the heart of Collection №6 lies a sense of anticipation: the delicate moment between doubt and certainty, searching and equilibrium. The MY THEATRE heroine listens to herself, allowing transformation through the process rather than rushing toward it.

Dariia Bila— Comments

This show is about emotion and the search for identity. It is a retrospective of MY THEATRE — a journey through collections, performances, doubts, and joys that have shaped the brand. Every detail matters, echoing the most subtle human emotions. The finale presents a new collection dedicated to hope — because even in the darkest night, dawn always comes.

Instagram: @mytheatre.by.dariiabila

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