Fashion Law Journal
Fashion has always been an ever-evolving industry. From the advent of the sewing machine to the rise of e-commerce, change is an undeniable part of fashion.
However, as we navigate the complex landscape of style trends in the Future of Fashion, one accessory, in particular, is enjoying a renaissance — sunglasses. This revival is no accident, and retailers are enthusiastic to cater to this demand. For example, Dior’s Try-On already allows customers to conveniently try on sunglasses from their own homes using their smartphones, and many other retailers are following suit.
This growing accessibility is only one of the multifaceted reasons behind the resurgence of sunglasses. Let’s take a closer look below at why sunglasses are unequivocally back in style.
The evolution of style
Over the decades, sunglasses have transformed from functional eye protection to a canvas for artistic expression. Frames like Ray-Ban’s Aviators and Wayfarers or Gucci’s cat-eye options have stood the test of time while continuously adapting to the changing demands of fashion.
These classics have transformed from purely functional eye protection to a canvas for artistic expression. Oakley sunglasses, known for their Prizm performance lenses that enhance color and contrast, offers a prime example of this evolution. These have transitioned from being exclusively worn by athletes for high-intensity activities to becoming a staple of athleisure fashion. Models like Oakley Frogskins and Oakley Holbrook are now just as likely to be spotted on the streets as they are in the gym.
In a similar vein, wraparound sunglasses, once associated mainly with gas station attendants, have made their way into everyday fashion. Balenciaga wraparound shades have taken the fashion world by storm, following the Fenty x Puma show in 2017 that catalyzed this transition.
The influence of celebrities
2017 held the catalyst of wraparound shades’ transition into everyday fashion, but 2022 marked its resurgence. Here, it’s impossible to ignore the influence of celebrities. Stars like Rihanna, Bella Hadid, Kylie Jenner, Kaia Gerber, and Addison Rae embraced the trend, further fueling its popularity. Kim Kardashian, renowned as the “influencer in chief,” has featured wraparound sunglasses in about 40 of her Instagram posts since the beginning of the year. Once seen as a staple of gas station clerks, these shades have become a symbol of edgy style and the must-have accessory of the year.
This is not an isolated phenomenon. A variety of statement shades were donned by Beyoncé throughout her Renaissance World Tour, including bedazzled cat-eye sunglasses from Tiffany & Co., sleek black Balenciaga shades, and oversized eye shields accompanying her Mugler bee suit. These bold fashion choices illustrate the trend towards unique eyewear.
The growing awareness on UV rays
The resurgence of sunglasses is not merely a fashion statement but also a nod to growing awareness of the health implications of UV rays exposure. This is largely because medical understanding of the ways UV radiation can damage the eyes has expanded. Just as doctors recommend sunscreen for sun protection, they now urge sunglasses for regular use. And with the rising rates of melanoma worldwide, this recommendation has become increasingly vital.
In the “Insta-age,” customers desire instant access to the latest trends thanks to social media, transforming the way fashion is consumed. However, it’s not just about style — it’s also about safety. Climate change and the breakdown of the ozone layer allow more UV radiation to reach our eyes, increasing the risk of various eye diseases.
This evolving climate has prompted a shift in consumer behavior. People now seek sunglasses that not only keep them in vogue but also protect their eyes from harmful UV rays. The fashion industry’s response to this demand includes the incorporation of UV protection into stylish eyewear. Choosing sunglasses with labels indicating 100 percent UVA/UVB protection or UV400 is therefore becoming increasingly important.
As we adapt to the changing landscape of fashion, sunglasses have proven their timeless appeal, showcasing how form and function can coexist in the world of style. For more on the fashion industry, check out our other insights on Fashion Law Journal.
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