In the realm of fashion, certain garments transcend the boundaries of time, retaining their allure and elegance across generations. Among these, the silk saree
Introduction Fashion advertising is a powerful and influential force that shapes the way we perceive beauty, style, and aspiration. Yet, this realm of creativity
The process of developing a strategic roadmap that outlines a brand’s positioning and perception in the marketplace is known as brand planning. It entails
Angela Del Vecchio, currently the Director of LUISS LL/M in Fashion Law at Luiss Guido Carli University, Rome, Italy is an international fashion lawyer.