Vibhuti Sharma is a lawyer and brand strategist, working at the intersection of intellectual property, branding, and marketing. With over six years of experience in trademark law and brand protection, she has advised businesses across industries, from pharmaceuticals and FMCG to fashion and hospitality, on building brands that are not just creatively distinctive but legally secure.
Vibhuti brings a multidisciplinary lens to her work, blending legal expertise with a deep understanding of how brands are built, positioned, and perceived in the market. She takes up many roles – working as a Branding and Innovation Consultant with Legal Desire Consulting, as Special Counsel with a Delhi-based law firm, collaborating with marketing agencies to protect their clients’ creative assets, and supporting women-led businesses in navigating the risks around intellectual property and branding.
At the Fashion Law Journal, she curates Labels, Logos & Law – a column that explores how trademarks, fashion, and branding weave together, and why the business of style needs the structure of law.