Why do You Need an Influencer Agreement?
In the recent few years, the reliance upon social media applications such as Instagram, TikTok and Snapchat has gotten undeniably high. While making reels
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DIFFIDENT TO CONFIDENT – Yet a Far Way to Go
“It doesn’t have anything to do with how the world perceives you. What matters is what you see,” Gabourey Sidibe, This is exactly what
The Role of Fashion in Social Change
Fashion has been a crucial trigger for a number of social revolutions and societal shifts. Many fashion houses and brands have used fashion, which
Virtual Trade Dress and its Legal Implications
INTRODUCTION Trademarks are the logo, shape or a phrase which distinguishes one thing or product from one other. Trademark allows the owner to use
Are Indie Brands and Fast Fashion Brands Duking It Out?
It’s human nature to want one simple solution to one problem. The law of diminishing Marginal Utility explains why do we get tired of
Fashion Fur and Fur Laws Across The Globe
INTRODUCTION Fur can be often recalled as the insignia of wealth, when it comes to fashion and decadence Fur has had an outlandish history,
Why Indian Designers Are Not Able To Make Place Among Global Top?
INTRODUCTION India is famously known for its diverse culture and vibrant hues that are spread in the culture we follow which includes the clothes
That Whiff of Perfume: Smell Trademark
There is ever-increasing competition in the business and corporation world to be as distinct as possible. They try every conventional and non-conventional way so
Influence of Fashion on Politics and Culture
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the
A Victory for Brands: Hermes Wins U.S. Trademark Trial over “MetaBirkins” NFT
A Manhattan federal jury on Wednesday concluded that artist Mason Rothschild’s non-fungible token (NFT) versions of the famous Hermès’ Birkin bags violated the French
Hermès Wins Trademark Lawsuit Against MetaBirkin NFT Creator, Setting Precedent for NFTs in Fashion Industry
On Wednesday, a jury in New York ruled in favor of Hermès in its trademark lawsuit against Mason Rothschild, the creator of MetaBirkin NFT.
Fashion’s Unfulfilled Promise: Why the Body Positivity Movement Has Yet to Achieve Its Goals
The body positivity movement, which advocates for greater representation and inclusivity in the fashion industry, has gained momentum in recent years, but its goals
Inclusion Of Plus Size Men In Fashion
INTRODUCTION The fashion industry has been criticized for lack of inclusivity and narrow beauty standards towards plus size individuals. In recent years, there has
Post Pandemic Changes in Fashion
Introduction “I think it’s really giving the industry a pause … I think everybody is rethinking what the fashion industry stands for, what it
The Hidden Costs Of Fast Fashion
The Hidden Costs Of Fast Fashion -Pooja INTRODUCTION The overconsumption, frightfully low pay, harsh work situations, and notion that clothing should be tossed out
Legal Implications Of Collaborations & Partnerships In The Fashion Industry
INTRODUCTION Fashion collaborations generally involve two or more parties working on a fashion project. These collaborations can take many forms such as a designer
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Recent Luxury Mergers & Acquisitions in the Fashion World
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Zara is one of the world’s most successful fashion retail