Brand Study: ZUDIO
Brand history: Trent Limited is a subsidiary of Tata Group which founded Zudio in 2016. The initiative came from the brand “Westside” which was
Suggestions
Chanel v Amazon
Counterfeiting is all too common in the fashion industry and luxury fashion brands are all too familiar with this problem. The Organization for Economic
Louis Vuitton vs My Other Bag (2016) : Trademark Lawsuit
Normally, slapping another company’s trademark on your product is a no-go. But there are loopholes! One such loophole involves parody. A recent court case
Case Study: Psychological Insights into Louis Vuitton’s Consumer Behavior
Louis Vuitton, as a high-end luxury brand, can be examined through various psychological lenses, including consumer behavior, brand loyalty, and the influence of social
Hells Angels v. Alexander McQueen
Parties- Plaintiff: Hells Angels Motorcycle Corporation Defendants: Alexander McQueen Trading Limited, Saks Incorporated, Zappos.com, and various retailers. Facts- The Hells Angels Motorcycle Corporation (HAMC)
Trademark Epiphany in Tiffany v Costco
Case Background The case involves diamond engagement rings sold at Costco using the trademarked term TIFFANY. In November 2012, a customer alerted Tiffany to
Star Athletica LLC v. Varsity Brands Inc.
The principles laid down in Star Athletica LLC v. Varsity Brands Inc. offered a much needed explanation over the question – what is the
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but
Understanding Intermediary Liability via Christian Louboutin SAS v. Nakul Bajaj & Ors
E-commerce has no precise definition, but it is essentially any form of business conducted electronically. Numerous luxury and fashion firms have their own websites
10 Landmark Cases In The Fashion Industry
Star Athletica, LLC vs. Varsity Brands, Inc. Issue: Are the graphics copyrightable if printed on a commodity or not? It is a U.S. court
A Victory for Brands: Hermes Wins U.S. Trademark Trial over “MetaBirkins” NFT
A Manhattan federal jury on Wednesday concluded that artist Mason Rothschild’s non-fungible token (NFT) versions of the famous Hermès’ Birkin bags violated the French
Stella x Sex Education: Breast Cancer Awareness 2021
One of the leading female designers in the business, Stella McCartney, has established a global brand with her British approach of tailoring with a
The Story of the Iconic Tiffany’s Blue Color
Tiffany and Co, what does the name make you think of? Engagement rings, fancy jewelry and Tiffany Blue. One of the world’s most iconic
Authors
Most Read
Couture in a Cup: The Rise of Designer Cafes
Imagine sipping a perfectly brewed cappuccino, its foam etched with
Role of Fashion in Anti-Colonial Movements: Legal Responses and Cultural Identity
INTRODUCTION “A nation is not built by bricks and mortar,
From Laws to Looks: How Ancient Rome’s Legal Practices Shaped Consumer Culture and Fashion Trends
While searching for a new shirt, you pass through a
Pantone Color of the Year 2025: Unveiling PANTONE 17-1230 Mocha Mousse
For 2025, Pantone has selected PANTONE 17-1230 Mocha Mousse, a